Content Enablement & Strategy Manager

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Job Title : Content Enablement & Strategy Manager

Location : Warsaw or remote

Type : Full-time

About the Role

We are seeking a strategic and collaborative Content Enablement & Strategy Manager to join our dynamic Marketing Communications team. This role is pivotal in empowering the brands of Ingersoll Rand to create scalable, customer-centric, data-driven value content that resonates with our diverse customer segments.

You will act as a strategic enabler, ensuring that content creation is aligned with business goals, supported by the right tools and infrastructure, and distributed effectively across digital channels to drive demand generation.

Key Responsibilities

Content Strategy & Enablement

Partner with BUs to co-develop scalable content strategies tailored to key customer segments.

Translate customer insights and data into actionable content frameworks and messaging guidelines.

Establish and maintain a content playbook to ensure consistency and scalability across brands.

Customer-Centric Content Development

Guide BUs in creating value-driven content that addresses customer pain points and decision journeys.

Promote the use of personas, journey mapping, and segmentation in content planning.

Data-Driven Optimization

Define KPIs and measurement frameworks to assess content performance.

Leverage analytics to continuously optimize content strategies and formats.

Technology & Infrastructure

Act as a liaison between MarCom and Web / Analytics to ensure the right tools (DAM, translation and transcreation tools, etc) are in place and effectively used.

Support the implementation and adoption of content enablement platforms and automation tools.

Cross-Functional Collaboration

Facilitate knowledge sharing and best practices across BUs.

Lead training sessions and workshops to upskill teams in content strategy and digital distribution.

Qualifications

Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.

5+ years of experience in content strategy, digital marketing, or marketing enablement, preferably in a B2B or industrial environment.

Proven ability to translate complex business needs into scalable content strategies.

Strong understanding of digital channels, content performance metrics, and marketing technologies.

Excellent communication, facilitation, and stakeholder management skills.

Experience with CMS, DAM, marketing automation, and analytics tools is a plus.

What We Offer

A strategic role in a global organization with a strong portfolio of brands.

The opportunity to shape how content drives demand generation across diverse markets.

A collaborative, forward-thinking team environment.

Access to cutting-edge tools and platforms to support your success.