Creative Strategy Manager

JOB DESCRIPTION

Our Purpose

Title and Summary

Creative Strategy ManagerOverview-As a Creative Strategist you will be the critical link between insight and imagination—translating research, trends, and brand goals into compelling creative strategies that inspire world-class campaigns. Working cross-functionally with creatives, Project Manager and clients, you’ll develop sharp, original ideas grounded in cultural relevance, consumer behavior, and business objectives.

Key Responsibilities

1. Insight Development : Conduct market research, audience analysis, and cultural trend spotting to uncover key insights.

2. Creative Briefing : Write compelling creative briefs that inspire teams and align stakeholders around a strong strategic direction.

3. Campaign Strategy : Develop big-picture brand and campaign strategies across multiple channels (digital, social, OOH, experiential, etc.).

4. Creative Partnership : Work closely with copywriters, art directors, and content teams to ensure work is strategically sound and creatively bold.

5. Brand Positioning : Contribute to the development of brand architecture, messaging frameworks, and tone of voice guidelines.

6. Innovation & Trends : Stay ahead of trends in media, culture, and technology to bring fresh, relevant thinking to client work.

Qualifications

1. 4-6 years of experience in a strategy, creative, or brand planning role within an agency environment.

2. Exceptional storytelling, writing, and presentation skills.

3. Strong understanding of brand-building principles and the creative development process.

4. Analytical mindset with the ability to distill complex information into clear, actionable insights.

5. Comfortable working across diverse categories and audiences.

6. Good to have : Familiarity with tools like Google Analytics, social listening platforms, or brand tracking tools.

What You Bring

A mix of right-brain imagination and left-brain logic.

A love for culture, creativity, and how brands fit into people’s lives.

An innate curiosity about people and what moves them.

The confidence to challenge convention—and the humility to listen and learn.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must :

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.