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Regional Marketing Manager

Regional Marketing Manager

PepcoPoznań, województwo wielkopolskie, Polska
9 dni temu
Opis pracy

Are you ready to make an impact?

At Pepco, we're growing fast and we're looking for a passionate Regional Marketing Manager to join our Marketing team and lead marketing activity in Poland and Baltics. You'll play a key role in executing the marketing strategy within your region, ensuring our brand stays strong, consistent, and loved by customers.

Your key responsibilities will be :

  • Lead execution of marketing agenda ensuring alignment with Pepco brand strategy and central marketing calendar.
  • Lead and motivate the local Marketing Team (4 FTE).
  • Manage adaptation process in line with the promotional calendar, including coordination with local providers and online support.
  • Oversee and optimize media plans, coordinate media buying across all channels (including TV and digital), and develop local marketing campaigns.
  • Identify local challenges and opportunities, and propose solutions based on local insights.
  • Manage new stores opening events and POSM adaptations, as well as relationships with local shopping centers.
  • Manage the marketing budget, including planning input, monthly actuals, and forecasts.
  • Ensure effective use of online communication channels.
  • Work with the HO to organize annual marketing research studies, report KPIs monthly and share knowledge among countries.
  • Manage company publications and press releases in collaboration with the Central Corporate team and local PR agencies.
  • Supervise the implementation and evaluation of corporate social responsibility (CSR) initiatives.
  • Support crisis management and media relations when needed.

Skills and experience we are looking for :

  • Min. 3 years of experience in a similar marketing role within one of the cluster countries (retail experience preferred).
  • Master's Degree in Marketing, Business or related field.
  • Experience in marketing (including trade marketing and BTL promotions) or sales.
  • Strong understanding of market research and customer testing methods.
  • Knowledge of consumer promotion regulations, advertising and media effectiveness, and graphic materials production.
  • Familiarity with marketing tools, channels and performance metrics.
  • Fluency in English, both spoken and written.
  • Proficiency in MS Office (Excel, Power Point).
  • Strong organizational, multitasking skills and customer-focused mindset.
  • Team management skills.
  • Willingness to work on a fixed-term contract until the end of November 2027.

    • You are bound to like your job at Pepco because we guarantee :

  • Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.
  • A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy
  • Life insurance on preferential terms, to feel secure.
  • An extensive benefits platform offering a wide range of options – including medical care, sports cards, events, trips, shopping vouchers, and more.
  • Discounts on purchases at Pepco stores – get your favorite products at even better prices
  • A wide range of training sessions, courses, and webinars designed to help our employees grow and thrive
  • The opportunity to improve language skills by working in an international environment.
  • Free psychological, legal, and financial consultations as part of our employee support program – our employees' well-being is our top priority
  • Smart Lunch – meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.
  • Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.
  • A social fund providing additional financial support to ensure security and assistance in various life situations.
  • A friendly atmosphere and support from colleagues who are eager to share their expert knowledge – despite being a large organization, we've maintained a warm, informal atmosphere.
  • A role within a unique organizational culture – Pepcoolture – where our mission, vision, and values are the foundation of our everyday work.
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    Marketing Manager • Poznań, województwo wielkopolskie, Polska