Opis pracy
- Developing and implementing brand and category strategy across Central European markets
- Managing a multi-brand portfolio and identifying key growth opportunities
- Leading integrated 360° marketing campaigns, including media, digital, e-commerce and retail activation
- Managing innovation and product launches from business assessment through go-to-market execution
- Using consumer, shopper, market and business data to support strategic and commercial decisions
- Managing marketing budgets and ensuring effective allocation of investment
- Working closely with Sales and other cross-functional teams
- Leading, coaching and developing a team of Brand Marketers
- Managing agencies and key external partners
Senior Brand Manager CESenior Brand Manager CE
- Minimum 6 years of experience in brand marketing, preferably within consumer goods
- Strong experience in brand strategy, communication, media and portfolio management
- Previous people management experience
- Experience working in an international or multi-market environment
- Strong commercial and analytical mindset with a good understanding of P&L and key business drivers
- Experience managing significant marketing budgets
- Strong stakeholder and project management skills
- Very good communication and presentation skills
- Fluent English&Polish would be a strong advantage
- Experience in shopper marketing, trade marketing, category management or sales would be an additional asset
- Opportunities for further professional and leadership development within an international organisation
- A significant impact on the development of the entire product category in the region
- Attractive benefits package and company car
- Hybrid working model in Warsaw