Senior Brand Manager, Neurology

The Opportunity

AbbVie is seeking an experienced and commercially astute Senior Brand Manager Neurology to lead the strategic direction and execution of one or more key brands within our neurology portfolio. This role is designed for a high-impact marketer who combines deep strategic thinking with strong cross-functional leadership.

You will own the brand strategy shape the market narrative and drive integrated execution in close partnership with Medical Market Access Sales Global Area and Regional teams. Success in this role requires the ability to translate scientific and market insights into clear commercial action build strong stakeholder alignment and deliver measurable brand growth.

What You Will Own

Brand Strategy and Commercial Leadership

• Define and lead the long-term strategic direction of the neurology brand(s) grounded in deep understanding of disease area patient journey treatment landscape and competitive dynamics.
• Translate clinical and scientific differentiation into compelling value propositions for healthcare professionals and other key stakeholders.
• Lead lifecycle planning including in-line optimization indication or segment expansion opportunities and proactive response to competitive threats.
• Partner with Global and Regional teams to adapt strategy to local market needs while maintaining strategic consistency.

Market Intelligence and Insight Generation

• Synthesise data from multiple internal and external sources into actionable insights and strategic recommendations.
• Identify emerging trends in neurology treatment paradigms stakeholder behaviour and market dynamics.
• Lead competitive analysis and scenario planning to anticipate risks and identify opportunities early.
• Use evidence-based insights to shape brand strategy promotional planning and tactical priorities.

Integrated Brand Execution

• Develop and execute multi-channel marketing plans tailored to the neurology specialist community.
• Build and manage annual brand plans and budgets with a strong commercial mindset and clear accountability for return on investment.
• Ensure alignment between medical education market access messaging and commercial campaigns.
• Partner with Sales Medical Affairs Market Access and external agencies to deliver integrated and compliant brand initiatives.

Cross-Functional and External Leadership

• Act as the commercial lead within the cross-functional brand team bringing clarity structure pace and momentum.
• Collaborate effectively with Medical Regulatory Market Access Sales and other functions to drive shared objectives.
• Build strong relationships with external partners agencies and vendors to support execution and market impact.
• Influence without authority and create alignment across a matrix organization.

Performance Accountability and Governance

• Define and track KPIs that reflect true brand health market performance and business impact.
• Monitor brand performance market share campaign effectiveness and budget efficiency.
• Present regular business reviews and strategic recommendations to senior leadership with clarity and confidence.
• Ensure full compliance with all applicable regulatory legal and ethical standards.

Qualifications :

Who You Are

Education

• Masters degree is required - in Marketing Business Administration Life Sciences or a related field.
• Scientific background is an advantage particularly for building credibility and fluency in a complex therapeutic area such as neurology.

Experience

• Minimum 57 years of pharmaceutical brand management experience.
• Extensive experience working both at the hospital level and in the open market in a specialist field is strongly preferred.
• Track record of leading brands through complexity including launches lifecycle management competitive pressure or market access challenges.
• Experience working in matrix organizations and influencing senior stakeholders across functions.

Expertise

• Strong command of core commercial disciplines including segmentation positioning forecasting promotional mix optimisation and brand planning.
• Ability to translate scientific data into practical customer-relevant messaging.
• Understanding of market access dynamics and their impact on brand uptake.
• Digital and omnichannel marketing experience is an advantage.

Leadership Presence

• Strategic structured and commercially sharp.
• Confident communicator with strong executive presence.
• Able to anticipate challenges and bring solutions proactively.
• Trusted partner to Medical Regulatory Market Access and Sales.
• Comfortable working in ambiguity and navigating complexity.

Personal Profile

• Results-oriented and accountable.
• Curious adaptable and resilient.
• High ethical standards and strong integrity.
• Collaborative influential and able to build trust across stakeholders.
• A builder of brands teams and long-term value.

Why This Role Matters

Neurology is a highly specialized and scientifically complex field where effective brand leadership requires a combination of executional excellence with a clear strategy strong collaboration and the ability to connect science patient needs and business opportunities in a meaningful way.

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1