Regional Marketing Lead

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Summary

The IT company Andersen invites a Regional Marketing Lead to join its team.

Andersen is a pre-IPO software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

Today, we are working with businesses from various parts of the world, including North America, Western Europe, Israel, Australia, and the UAE. Our expertise covers FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and other industries.

Responsibilities

– Planning and executing the marketing strategy for assigned regions and countries.

– Owning the lead generation plan for the assigned region and taking responsibility for achieving it.

– Building and improving lead generation processes across key channels.

– Developing outbound marketing: outreach, cold email campaigns, LinkedIn campaigns, and other outbound activities.

– Coordinating and improving the work of outbound teams operating in assigned countries.

– Working with inbound marketing activities: content funnels, webinars, events, SEO, and web analytics.

– Cooperating with the Events Department on regional events and webinars.

– Coordinating internal marketing resources and external contractors when needed.

– Launching new marketing campaigns, channels, and hypotheses.

– Analyzing campaign performance, running A/B tests, and preparing data-driven conclusions.

– Tracking lead quality, funnel status, and handover to sales.

Requirements

– Experience in marketing for at least 4 years.

– Experience in B2B marketing, preferably in IT / Tech / SaaS.

– Practical experience with inbound marketing: content funnels, webinars, event management, lead generation, SEO, and web analytics.

– Practical experience with outbound marketing: outreach, cold email campaigns, LinkedIn campaigns, and lead generation teams.

– Experience building marketing strategies and lead generation processes.

– Understanding of the full lead journey: from channel and first touch to handover to sales.

– Experience launching B2B marketing campaigns.

– Experience with LinkedIn as a marketing and lead generation channel.

– Experience with HubSpot, Salesforce, LinkedIn Sales Navigator, or similar tools (a plus).

– Experience working with internal teams, cross-functional resources, or contractors.

– Strong analytical and mathematical mindset, ability to work with numbers and data.

– High level of ownership, independence, and proactivity.

– Strong organizational skills and process-oriented approach.

– Readiness to dive deep into the product, market, and technical details.

– English proficiency at Upper-Intermediate+ level or higher.

Desired skills

– Completed technical, mathematical, physics-related, or similar degree.

– Strong academic or professional achievements demonstrating initiative, drive, and ambition.

Reasons to join us

• Andersen cooperates with such businesses as Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, Shypple, etc.
• We offer the opportunity to gain experience in developing business relationships with the world's largest brands, as well as large-scale projects using cutting-edge technologies.
• Interesting and high-profile deals, negotiation practice, and communication with C-level people.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We at Andersen have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

Join us!

Locations

Belarus