Content and Product Marketing Specialist

Responsibilities:

Content & Video Production

• Create engaging content across multiple formats and channels including website pages landing pages blog articles and e-books.
• Own the entire production process for short-form videos (Reels/Shorts) - from ideation and scripting to filming and basic editing.
• Comfortably appear on camera representing Autenti in short-form videos product explainers educational content and social media campaigns.
• Develop sales enablement materials including presentations one-pagers and scripts for product-related assets.

Product Marketing & Go-to-Market

• Translate complex technical concepts into compelling business value propositions creating clear product positioning and messaging.
• Organize and independently facilitate product marketing workshops with internal stakeholders to identify customer insights target audiences use cases unique selling propositions (USPs) and define effective Go-to-Market strategies.
• Coordinate product launches and manage the annual product marketing roadmap using Asana.

SEO Content

• Create high-quality SEO-optimized content using tools such as Neuron Writer Ahrefs and GenAI solutions.

SMB Marketing & Website Copywriting

• Own communication for the SMB segment in close collaboration with the Performance Marketing team.
• Manage website content in HubSpot CMS coordinate website projects and continuously benchmark competitor messaging and positioning.

Key Performance Indicators (KPIs)

• Reach & Engagement: Social media engagement metrics with a particular focus on video views and audience retention (viewer retention curves) for short-form video content such as Reels.
• Traffic & Conversions: Website traffic and engagement metrics for published content including conversion and lead attribution based on HubSpot analytics.
• Execution & Delivery: Timely delivery of creative video assets Go-to-Market (GTM) strategies and product marketing content supporting product launches and marketing campaigns.

Qualifications :

• 35 years of experience in Content Marketing or Product Marketing within SaaS LegalTech or B2B technology environments.
• A unique combination of creativity strategic thinking and a strong technology mindset. You should genuinely enjoy technology and be able to explain it in an engaging accessible way.
• Hands-on experience independently creating and producing short-form video content (Reels/Shorts) for business or personal brands.
• Ability to simplify complex product and business concepts into clear engaging messaging.
• Excellent copywriting and editorial skills in both Polish and English.
• High level of ownership and independence with practical experience using SEO and AI tools such as Ahrefs Neuron Writer ChatGPT Gemini or Claude.
• Experience working with a CMS (preferably HubSpot CMS) and email marketing tools will be considered a strong advantage.

Additional Information :

What we offer

• B2B Contract
• Real ownership of outcomes - youre not here to manage campaigns for someone else
• A product that genuinely changes how organizations handle documents - not another generic SaaS

* In accordance with pay transparency regulations candidates will be informed of the salary range at the first stage of the recruitment process before being invited to an interview.

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1