SEO Marketing Specialist

Summary

Andersen is hiring a SEO Marketing Specialist for a project improving organic search visibility through keyword research, SEO strategy, and content optimization for an educational platform.

The customer is a leading higher education institution focused on delivering practice-oriented education, applied research, and innovation. It works closely with industry, government, and international partners to develop talent, advance technology, and address real-world challenges. By combining academic excellence with strong business collaboration, the organization supports entrepreneurship, digital transformation, and the development of future-ready professionals across a wide range of disciplines.

The project is focused on SEO-driven course keyword research for an educational website. It aims to improve non-brand organic visibility, align course content with student search behavior, and identify strategic SEO opportunities through keyword analysis, competitor benchmarking, search intent mapping, and information architecture support.

Responsibilities

• Developing and executing SEO strategies to improve organic traffic and search engine rankings.
• Conducting keyword research and competitor analysis to identify growth opportunities.
• Optimizing website content, metadata, and landing pages for search engines.
• Performing technical SEO audits and collaborating with development teams to resolve SEO issues.
• Monitoring website performance and analyzing SEO metrics using analytics tools.
• Tracking industry trends, search engine algorithm updates, and recommending optimization strategies.
• Preparing regular SEO performance reports and actionable recommendations.

Requirements

• Experience in SEO (on-page, off-page and technical) for 2+ years.
• Hands-on experience with Google Analytics 4 (GA4), Google Search Console, Google Tag Manager.
• Proficiency in Ahrefs, Semrush, Screaming Frog, or similar.
• Strong analytical skills with the ability to interpret SEO data and make data-driven decisions.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Level of English – from Upper-Intermediate and above.

Reasons to join us

• Andersen cooperates with such companies as Siemens, Johnson & Johnson, AstraZeneca, BNP Paribas, Allianz, Ryanair, TUI, Verivox, Media Markt, etc..
• For the past four years, our company has been growing annually by 60–100%, and we constantly involve top-notch specialists in our team.
• Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We are a cool young team of like-minded people communicating informally.
• You'll have a stable and competitive salary and an extensive benefits package.
• At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

Join us!

Locations

Worldwide