Marketing Manager – Emerging Markets (Electrophysiology)

The Opportunity

The role of Marketing Manager – Emerging Markets (EP), based in Dubai/ Belgrade /Prague or related Emerging Market Country , will lead regional marketing strategy and execution across Emerging Markets, including the Middle East & Africa, Turkey, Central Asia, Central & Eastern Europe, the Balkans, Russia and the Baltics.
This role focuses on driving commercial growth, strengthening Abbott’s competitive positioning, and enhancing sales force effectiveness across the EP portfolio.

What You’ll Work On

• Lead and implement regional marketing strategies and initiatives aligned with Global and EMEA EP priorities
• Partner with EMEA and country teams to develop consistent, high‑impact marketing plans, tools and materials
• Drive customer engagement and education programs, including KOL partnerships and advisory board initiatives
• Support new product launches, pricing strategy and market entry planning across diverse markets
• Conduct in‑depth market and competitive analysis to identify growth opportunities and strengthen positioning
• Enhance sales force effectiveness through analytics, including Power BI and GEM, to guide strategic and tactical planning
• Drive adoption and effective use of analytics tools across country teams to maximize performance and market share
• Ensure compliance with Abbott ethical standards, SOPs, and local regulatory requirements
• Travel extensively across the region (50%+)

Qualifications

• Extensive experience and strong knowledge of the Electrophysiology medical device market within the Emerging Markets.
• Broad understanding of the cardiovascular market
• Proven experience leading regional or complex marketing initiatives
• Strong track record of building and maintaining relationships with KOLs
• Experience delivering marketing and educational programs to relevant customer segments
• Strong market analysis, commercial and project management skills
• Experience working with both clinical and non‑clinical stakeholders; tender and commercial analysis experience preferred
• Ability to lead, coach and influence cross‑functional and non‑direct report teams
• Excellent communication skills and ability to operate at all organizational levels
• High ethical standards, strong ownership mindset and ability to manage diverse workloads