Brand Manager

Brand Manager

Your responsibilities

• Develop and implement growth strategy for assigned brands to drive brand sales, market share growth and brand equity
• Conduct market analysis to identify growth opportunities, risks, and competitive positioning, create and execute respective action plans (Where to Play and How to Grow)
• Identify, develop and launch relevant product innovations and channel-specific packs
• Develop and execute brand activation plans to achieve brand growth, market share and financial KPIs
• Lead price analysis and price changes
• Develop brand positioning and brand assets (e.g. creatives, POSm, educational materials) to drive awareness and trial/recommendation among consumers and healthcare professionals (pharmacists, doctors)
• Analyze brand performance and create mitigation plans to achieve planned results
• Together with cross-functional teams (such as Trade Marketing, Sales, Expert Marketing), create strong launch plans, trade plans, HCP activation plans
• Prepare annual media plans, monitor and analyze the effectiveness of media campaigns
• Create, execute and update product artworks for assigned portfolio
• Reliable, data-based demand planning of assigned portfolio
• Manage brand budgets, ensuring efficient allocation of resources and adherence to financial targets

Our requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 3+ years of experience in brand marketing, with a strong focus on FMCG or consumer healthcare
• Proven experience in brand management, brand strategy, and new product development and launches, media planning (including digital media)
• Growth mindset, ability to inspire and motivate teams
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
• High financial acumen, understanding of P&L
• Familiarity with consumer and market researches
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across functions
• Creative mindset with a passion for consumer insights and innovation in marketing strategies
• Exceptional project management skills with a track record of managing multiple priorities and deadlines
• English proficiency (regular contact with Global Marketing team)
• Proficiency in MS Office (Excel, Powerpoint)
• Driving license B

We’re growing and hiring!

We are expanding our footprint in Health & Beauty and are looking for Brand Manager with a flair for new product development, will drive the growth across Pharmacy, E-commerce, and Mass Market channels.

Join our Stada Poland Consumer Healthcare Unit – home of Nizoral, Orofar, Cholinex.

We are looking for talents with expert knowledge and an entrepreneurial spirit that enjoy working collaboratively in a global team. We are pleased to get to know you better. Please use our online portal to submit your application: jobs.stada.com

Aplikuj