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Devire
Head of MarketingDevire • Polska
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Head of Marketing

Head of Marketing

Devire • Polska
Ponad 30 dni temu
Opis pracy

Your future company

For our Client, we are currently looking for a Head of Marketing to define and execute a data-driven marketing strategy that aligns with the company’s growth objectives.

The ideal candidate will have a solid background in B2B marketing within the IT/ Tech sector and a proven record in international lead generation, with a particular focus on the US market. This role requires a hands-on leader who can manage a multidisciplinary marketing team and drive initiatives that deliver measurable business results.

Requirements

  • 3+ years in a marketing leadership or managerial role.
  • 5+ years of experience in B2B lead generation, with a proven track record of driving measurable pipeline impact.
  • 3+ years of experience in IT/Tech marketing, preferably in a software house or service-oriented tech company.
  • Hands-on experience in building and executing ABM strategies and campaigns.
  • Proven ability to manage teams of up to 10 members across marketing, design, and digital functions.
  • Experience in international markets, with preference for US- focused campaigns and buyer personas.
  • Strong stakeholder management skills, working effectively with internal and external partners.
  • Excellent communication, storytelling, and thought-leadership positioning skills.
  • Fluency in English (C1+), both written and spoken.
  • Strategic thinker with a data-driven approach.
  • Strong focus on linking marketing activities to revenue growth.
  • Expertise in ABM and demand generation.
  • Proven leadership in building and scaling marketing teams.
  • Deep understanding of IT/Tech market dynamics, especially software engineering services.
  • Ability to collaborate effectively across Sales, Delivery, HR, and Client teams.
  • Entrepreneurial mindset, balancing long-term brand building with short-term demand generation results.

Responsibilities

  • Develop and implement a global marketing strategy aligned with business priorities.
  • Lead lead-generation initiatives with a strong focus on ROI, including Account-Based Marketing, digital campaigns, and targeted content.
  • Build, manage, and inspire a marketing team across multiple disciplines.
  • Collaborate closely with Business Units and Business Groups to ensure marketing initiatives support sales and client engagement.
  • Oversee the creation of client case studies, testimonials, and thought-leadership materials.
  • Support HR and Employer Branding initiatives to enhance the brand’s presence in the Polish talent market.
  • Ensure consistency of brand identity and messaging across all channels, domestically and internationally.

The offer

  • 100% remote position, with the option to work from the Warsaw office as needed.
  • Flexible working hours and an informal, non-corporate atmosphere.
  • Benefits package including (medical care and sports card, training budget, English lessons (individual and group).
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Head of Marketing • Polska

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