Head of Go-to-Market

About Us

We're building the future of public procurement. Our AI-powered B2B platform helps companies win public tenders more effectively by automating and simplifying the process of creating accurate, compliant, and competitive bids.

Red Sky leads the recruitment process on behalf of a newly established, venture-backed company.

Your Role

We are looking for a highly motivated and strategic Go-to-Market (GTM) Lead with strong marketing acumen. This is the first dedicated GTM role in the company - perfect for someone who thrives at the intersection of strategy, marketing, and customer acquisition.

You will be responsible for defining and executing our go-to-market strategy, encompassing audience segmentation, product positioning, narrative building, early customer acquisition, and channel experimentation. As we are pre-product-market-fit and still testing our MVP, you will also collaborate closely with the founders and product team to translate market insights into product direction.

This is a hands-on, end-to-end GTM function for now—requiring creativity, experimentation, and a strong growth marketing toolkit.

What You'll Do

• Co-create and implement the company's go-to-market and sales strategy with the founders,
• Define target customer segments, sharpen value propositions and positioning, and test communication frameworks across channels,
• Dive into user personas and decision-making processes to craft narratives that resonate with procurement stakeholders,
• Lead early acquisition campaigns : from cold outreach to pilot partnerships and demo calls,
• Design, test, and optimize acquisition channels (content, email, LinkedIn, events, PR, partnerships),
• Collect and synthesize market feedback to refine messaging, GTM strategy, and product roadmap,
• Establish processes, metrics, and tooling (CRM, dashboards, playbooks) that will support scalable growth,
• Act as a bridge between marketing and product, ensuring that communication and development are aligned with customer needs,
• Lay the foundation for future hires in marketing, sales, and customer success.

What We're Looking For

Nice to Have

What You'll Get