SEO Country Lead

Job Description

Description

Join the team redefining how the world experiences design.

Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

As Canva scales, change continues to be part of our DNA, making each day exciting and dynamic. As part of this journey, we're looking for a passionate SEO Country Lead to join our International SEO team and drive growth in Poland.

About the Role

In this role, you will lead all aspects of SEO for Polish-specific pages on , supported by a global team of experts. You'll have access to top-tier enterprise tools and our in-house platforms, enabling you to implement world-class SEO strategies. Collaborating closely with the Polish Content Specialist, you'll focus on localising English pages, optimising for target keywords, and maintaining high technical hygiene.

You'll guide the Polish-specific link builder on effective link-building strategies and lead bespoke, country-level SEO initiatives. Adapting to a hyper-growth environment, you'll make data-driven decisions and continuously seek new opportunities and process improvements. Your leadership will be crucial in rallying cross-functional teams towards ambitious growth goals.

Reporting directly to the Regional SEO Lead, you'll ensure our global strategies are effectively localised while also developing unique strategies for the Polish market. Your role will involve representing your team within the broader company through regular presentations, reports, workshops, and goal-planning sessions.

What you'll do (responsibilities)

• You'll drive the development and implementation of the SEO Strategy for Canva in Poland and lead all aspects of SEO including technical SEO, content generation and management, link building, and landing page launch and optimisation.
• You'll build and lead a team of seasoned SEO experts, including Content and Outreach Specialists.
• You'll become an expert in the search landscape for relevant niches within the Polish market relevant to Canva, develop a comprehensive understanding of competitors, and identify areas of opportunity.
• You'll maintain a deep understanding of the vision and priorities for SEO in Poland , how they fit into broader i18n SEO Group and company goals and strategies and prioritise a backlog of activity within the market accordingly.
• You'll work with content specialists and the localisation team to produce or translate the required content for the pages, then build and launch the pages in the Canva CMS.
• You'll guide outreach specialists to define the target pages for link-building campaigns, and support them to find new tactics and improve existing tactics
• You'll use our third-party tools to monitor the site for technical hygiene (broken links, redirect chains etc), and make fixes as required
• You'll report on wins and opportunities for improvement within Poland.
• You'll support the growth of your local team when relevant, helping hire SEO specialists in your market as required.

What we're looking for

About the team

The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you

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