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Product Marketing Manager

Product Marketing Manager

DeloitteWarsaw, Poland
14 hours ago
Job description

Description

Requirements Who we are looking for Results-driven Product Marketing Manager to drive the go-to-market strategy and execution for our Cloud Platform products. In this role, you will provide comprehensive brand-related program support, including crafting compelling messaging documents, developing impactful marketing assets, planning strategic marketing events, and writing engaging marketing copy. You will also manage paid media campaigns, working closely with agencies to achieve targets and manage annual spend, and oversee social media approvals to ensure alignment with brand strategy.

About You :

  • Proven experience in Advertising Standards Authority (ASA) Paid Media Management, achieving campaign targets and measuring effectiveness through studies like Monolift / Incrementality.
  • Strong stakeholder and agency management skills, fostering collaboration to deliver high-quality outcomes.
  • Ability to translate customer insights and business context into strategic product positioning and value propositions, applying deep brand knowledge.
  • Knowledge of content localisation processes and best practices.
  • Strong understanding of Cloud Technology Trends, along with a high-level grasp of AI.
  • Second language desirable- French, German and Spanish

Your future role

  • Develop and execute comprehensive go-to-market strategies for cloud platform products, including defining value propositions, creating compelling messaging, and producing impactful marketing assets.
  • Plan and execute strategic marketing events, including product launches, webinars, and industry conferences.
  • Manage paid media campaigns, including partnering with agencies to develop and execute campaigns, monitor performance, social media engagement, ensuring alignment with brand strategy and optimise spend.
  • Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.
  • Collaborate with product management, sales, and other cross-functional teams to ensure successful product launches and ongoing marketing initiatives.
  • Track and analyse marketing performance metrics, providing regular reports and recommendations for optimisation.
  • Develop targeted plans, secure stakeholder buy-in and resources and educate teams on product differentiation and messaging to effectively adapt global content for regional and local markets.
  • What we offer

  • Competitive salary on a B2B contract
  • Option to work remotely or in a modern office
  • Opportunities for training and professional development
  • Work in an inspiring and supportive team
  • Create a job alert for this search

    Marketing Manager • Warsaw, Poland

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