Product Marketing Manager

Job Description

Your daily tasks :

• Collaborating with the Franchise Director to define and maintain the product identity, positioning, and messaging across all marketing touchpoints.
• Partnering with the Marketing & Communications Director to develop and execute global marketing strategies, driving brand awareness, user acquisition, and organic growth.
• Working with the game team to identify key in-game events and product updates, translating them into actionable marketing roadmaps.
• Leading the execution of multi-channel marketing campaigns, collaborating with internal teams like Communications, Community, and Paid Media to maximize player engagement and retention.
• Overseeing the creative development of promotional materials, ensuring they align with the product vision and resonate with players.
• Establishing and tracking KPIs, using data insights to optimize marketing efforts and improve performance.
• Managing marketing budgets, monitors spend, and reports on the efficiency of marketing investments, ensuring alignment with product goals and KPIs.

Qualifications

Nice to have :

Additional Information

What we can offer :