Senior Brand Manager Hematology / Launch Lead

This is a unique opportunity to influence the trajectory of GSK Poland’s hematology / oncology franchise.

Senior Brand Manager Hematology / Launch Lead will be a pioneer in growing the hematology / oncology commercial franchise at GSK. This individual will have a passion for building and executing launch and brand strategies in hematology / oncology to deliver value to patients, Healthcare Professionals and GSK.

This individual will be responsible and accountable for strategic plans, competitive readiness, promotional materials and campaigns, driving brand performance and evolving the GSK hematology story through leadership across cross functional teams.

Key Responsibilities

• Launch : Lead the Launch Excellence process for new hematology / oncology products
• Marketing Strategy & Execution : Lead the development, execution, and optimization of marketing plans and global integrated campaigns for GSK’s hemato-oncology products, in alignment with global and local strategies.
• Omnichannel Campaign Management : Collaborate with internal stakeholders to develop, implement, and manage omnichannel marketing campaigns across digital, print, and in-person channels to engage healthcare professionals and patients.
• Promotional Material Development : Develop, adapt, and update marketing materials, ensuring alignment with brand messaging and compliance with regulatory and legal requirements.
• Market Analysis & Insights : Conduct market research and competitor analysis to identify opportunities, trends, and threats in the hemato-oncology market. Provide insights to help shape marketing and sales strategies. Extended market analysis with deep understanding the NHF, MOH data, market access in Oncology, partnering with Analytics teams
• Cross-functional Collaboration : Work closely with the medical, sales, and external agency teams to ensure alignment and seamless execution of marketing activities.
• Sales Support and training : Partner with sales teams on strategic account management. Support the sales team with materials, presentations, and training to help them effectively promote GSK’s hemato-oncology portfolio.
• External expert engagement : Develop and nurture direct customer relationships to deepen understanding of patient journey and develop meaningful, patient focused value offerings. Develop crossfunctional KEE engagement plans.
• Budget Management : Monitor the marketing budget, ensuring efficient allocation of resources and reporting on financial performance.
• Event Management : Coordinate the logistics for congresses, seminars, and webinars to promote GSK’s presence and strengthen relationships with healthcare professionals.
• Compliance and Reporting : Do the right thing and adhere to all relevant pharmaceutical industry regulations and compliance standards.

What you bring to the role :

Qualifications

Skills

What we offer

LI-GSK

LI-HYBRID

As an Inclusive employer, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at to discuss your needs.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory / immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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