Brand Manager PL&BL

Company Description

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's : unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way.

When you grow, we grow, and coffee & tea grows.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILY!

Find out more at https : / / careers.jacobsdouweegberts.com /

Job Description

As a Brand Manager, you will have the opportunity to influence the development of JDE brands on a regional scope including Poland and Baltic markets. JDE’s portfolio in ground and instant coffee includes two strong brands : Jacobs and Prima. You will be responsible for driving business growth through local brand activation, effective portfolio management, and the successful market launch of planned innovations in the given geographical scope.

Key Responsibilities

• Prepare and coordinate local brand activation initiatives
• Coordinate the implementation of new products — plan and lead projects in close cooperation with a cross-functional project team
• Lead projects in compliance with existing processes — ensuring full understanding and acceptance of projects among key stakeholders
• Analyze the market and competitive landscape, monitor trends, and translate insights into business recommendations
• Manage the product portfolio on an ongoing basis
• Collaborate with global and local stakeholders (sales, shopper marketing, global marketing) and external partners (creative agency, media agency
• Manage local marketing budgets and ensure effective allocation of resources to maximize impact and cost-efficiency

Qualifications

Required Credentials

Working at the world’s largest pure-play coffee company comes with big ambitions — and big ambition means big responsibility. At JDE Peet’s, work is highly interactive and offers the opportunity to make a lasting impact. We are a dynamic company with a mission, focused on people who stand out for their courage and creative thinking. That’s why if you have the confidence and boldness to explore new cultures and territories, and you’re driven by an entrepreneurial spirit and the desire for success, you’re a great fit for JDE.

For this role, we’re looking for someone with the following skills and experience :

Additional Information

What We Offer

Additional Information