Senior Specialist, Marketing automation

Senior Specialist, Marketing automation

Miejsce pracy : Wrocław

Your responsibilities

• Act as a strategic advisor to UPM´s business areas on lead generation funnels and drip marketing using Salesforce Marketing Cloud Account Engagement (SFMCAE), progressing leads from Prospect to Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL)
• Design, build, and continuously optimize multi-step engagement programs and nurturing funnels using Engagement Studio
• Support UPM MSC Hub digital publishers in creating emails, forms, custom redirects, as well as replicating engagement programs
• Develop and maintain automation workflows, including automation rules, completion actions, segmentation rules, and dynamic lists
• Implement and refine lead scoring and grading models
• Manage opt-in and opt-out processes in compliance with data privacy regulations
• Leverage Salesforce CRM integration for seamless lead handoff to sales
• Configure and manage SFMCAE connectors (e.g., webinar platforms)
• Demonstrate UPM values and nurture the great team spirit at UPM Marketing, Sustainability and Communications Hub

Our requirements

What we offer

Benefits

Greetings from your future manager

UPM Marketing, Sustainability and Communications (MSC) Hub is located in UPM Business Hub in Wrocław, Poland and provides professional expertise for the global UPM organisation. We conduct activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We have a key role in ensuring brand and digital marketing alignment as well as increasing internal efficiency. Great end to end experience and team spirit are in the key role within the Hub. We are enthusiastic about what we do, and we enjoy working together.

We are now excited to welcome a Senior Specialist, Marketing Automation passionate about strategic lead generation and nurturing through Salesforce Marketing Cloud Account Engagement (SFMCAE), driving prospects through the funnel. Interested? Come and join us on this exciting path!– Karolina Kuźniacka, Senior Manager of UPM Marketing, Sustainability and Communications Hub

Additional information

The position is located in UPM Business HUB Wrocław, Poland.

This job requires regular work from office every week in hybrid working model.

The position holder will report to Team Leader, Digital marketing enablement at UPM Marketing, Sustainability and Communications Hub.

Please apply via the link above and attach your CV in English latest till 26.07.2025. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.

For support with submitting your application, please contact HR Service Center at careers@upm.com or tel. +48 12 399 94 99.

If you have any concerns about the recruitment and selection process, you can report those online through the UPM Report Misconduct channel using the link : https : / / www.upm.com / investors / governance / compliance / reportmisconduct /

UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. In Poland, UPM is running two factories near Wrocław, a Human Resources Service Center in Kraków and UPM Business Hub at the heart of the city of Wrocław. At the moment, the Wrocław Hub brings together over 600 professionals in customer, supplier and financial services.

What makes us unique? The Finnish leadership culture encourages people in personal growth and self-development. Our values – trust and be trusted, achieve together, renew with courage – are visible in our everyday work. We are committed to ambitious sustainability targets, and we keep aiming higher. Got interested? Join us on this exciting path!

UPM – we renew the everyday

Read more : www.upm.com

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