Marketing Automation Specialist

Job Advert

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.

At Smith+Nephew we are looking for : Marketing Automation Specialist

The Marketing Automation Specialist is a key role responsible for maximizing the efficiency and effectiveness of our marketing automation platforms. This position plays a critical role in configuring, optimizing, and maintaining the marketing automation system to drive targeted campaigns, nurture leads, and streamline marketing processes. The goal is to leverage marketing automation technology to enhance customer engagement and achieve marketing objectives

What will you be doing?

• Develop Automated Marketing Campaigns – Build and optimize integrated marketing campaigns using Salesforce Marketing Cloud, Automation Studio, and data extensions to enhance customer engagement and experience
• Innovate & Improve Campaign Design – Bring scalable, data-driven solutions to campaign development, leveraging platform capabilities to drive efficiencies and better targeting
• Provide Expert Consultation – Advise internal teams on best practices and advanced usage of Salesforce Marketing Cloud to maximize its potential
• Translate Business Needs into Technical Solutions – Work closely with stakeholders to gather requirements, document processes, and develop functional specifications in collaboration with technical teams
• Develop & Maintain Marketing Cloud Assets – Create and manage dynamic, interactive, and responsive emails, templates, journeys, and campaigns using HTML / CSS, AMPscript, Journey Builder, and CloudPage development
• Manage Data & System Integrations – Maintain data imports / exports using SQL, develop Apex classes and Visualforce pages, and ensure seamless system functionality
• Stay Ahead of Industry Trends – Keep the team informed on emerging marketing automation best practices, including segmentation, deliverability, content personalization, and compliance

What will you need to be successful?

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.

Inclusion, Diversity and Equity : Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about our Employee Inclusion Groups on our website

Your Future : annual bonus, life insurance, company stock saving plan

Work / Life Balance : paid volunteering hours, flexible approach

Your Wellbeing : private health care with dental care package, multisport card / my benefit platform

Flexibility : possibility of working in hybrid model

Training : Hands-On, Team-Customized, subsidies for language classes, certifications and postgraduate studies

Extra Perks : referral bonus, recognition program, mentoring program