Market Research Analyst | Laba Group

Laba Group is one of the largest international EdTech companies in Eastern Europe. We launch courses that transform careers, businesses, and lives. Our mission is to provide relevant and systematic knowledge that empowers individuals to excel in their professional journeys. We believe in lifelong learning and are committed to creating educational products that are not only cutting-edge but also practical and immediately applicable.

Our diverse portfolio includes :

Laba : An online business school offering courses in management, marketing, finance, and more.

Skvot : A school of popular culture where creativity meets industry expertise.

Laba Tools : project, that provides practical knowledge about the newest business tools on market.

We are seeking a talented Market Research Specialist to join our dynamic team. Your mission? Conduct structured, data-driven research to identify market opportunities and find new product concepts. You'll be the key driver in presenting insights persuasively to stakeholders, helping us make strategic decisions and shape our product development roadmap.

What’s on your task list :

• Identify and validate new topics for digital educational products.
• Conduct research to spot emerging trends, topics, and niches through labor market reports, industry trends, and competitor analysis.
• Analyze user behavior on company platforms using tools like GA4, Google Search Console, and Power BI.
• Work with internal data sources to review course portfolios, identify niche topics, and detect strategic gaps.
• Develop hypotheses for new course ideas or expansions, considering target audiences, industries, and levels of professional seniority.
• Document research outcomes and maintain organized records for future reference.
• Present research findings in compelling narratives to drive alignment with cross-functional teams.

Requirements

Skills needed to achieve goals :

Strong grasp of both qualitative and quantitative research methods.

Nice-to-have skills :

Benefits

Why Laba Group is the Place to Be🔥 :

Our recruitment process is transparent and straightforward. Here’s what to expect :

After that, the job offer will be waiting for you in your inbox!

Does it all click? Then this is the match. Let’s get to know each other better 🎯