Head of User Acquisition

We are looking for a hands-on  Head of User Acquisition  to join our international team! Someone who is a builder combining technical expertise, strong ownership and curiosity to grow our acquisition efforts beyond our existing ASO team and our recent UA efforts.

What you'll do :

In this role, you will take full ownership of our App’s global acquisition strategies for our portfolio of iOS and Android apps and games, driving ambitious growth targets.

This is a crucial position for a hands-on leader who excels at scaling user bases and achieving significant ROI. It’s perfect for a growth-minded doer who loves acting fast, testing bold ideas, and playing a ‘player-coach’ role in the first year : executing campaigns today while building the team for tomorrow.

Key Responsibilities :

• Develop, own, and execute comprehensive global acquisition strategies  for our portfolio of iOS and Android apps and games, aligning with ambitious growth targets.
• Oversee, optimize, and scale paid acquisition campaigns  across various channels, including social, influencer, direct ad networks, and other emerging channels.
• Lead, mentor, and expand a team of acquisition specialists , fostering a culture of continuous learning, experimentation, and data-driven decision-making.
• Guiding the team,  champion a rigorous A / B testing framework  across all acquisition channels to drive performance and uncover growth opportunities.
• Set and ensure tracking of key performance indicators , including CPI, CPA, ROAS, LTV, and retention rates to guide strategic adjustments.
• Manage and allocate the acquisition budget at a macro level , ensuring optimal resource distribution across titles, geos, and channels.
• App Store Optimization efforts , including keyword research and store listing optimization, to improve visibility, conversion rates, and organic growth across all titles.
• Collaborate closely with Product, Design, and Monetization teams  to align acquisition strategies with overall business objectives, product roadmaps, and cohesive user experiences.
• Stay up-to-date with industry trends, platform changes, algorithmic updates, and competitor strategies to  reach a competitive edge .

Who You Are :

Location :   Fully remote.  For better time zone alignment, we have a preference for candidates based in Asia.

Our Hiring Process