Set up and launch CRM communication campaigns, including one-time and automated email flows.
Develop and maintain communication templates for : email campaigns, sms messages, push notifications (including in-app push and pop-ups), notification center messages.
Run A / B and multivariate tests to identify high-performing content, timing, and targeting strategies.
Monitor key performance indicators on a daily basis : deliverability, bounce rate, open rate, click rate, unsubscribe rate, etc.
Investigate delivery issues, increasing unsubscribe rates, or poor engagement and propose actionable solutions.
Communicate with messaging providers (email / SMS / push) to resolve technical issues, ensure stable sending, and manage domain configurations (SPF / DKIM / DMARC when needed).
Maintain documentation related to templates, tests, delivery settings, and performance tracking.
Collaborate closely with designers, developers, and analysts to implement and continuously improve CRM communication processes.
Qualifications
2+ years of experience in CRM communication (email / SMS / push).
Strong understanding of engagement and deliverability metrics and how to work with them effectively.
Hands-on experience with Email Service Providers (ESPs), marketing automation tools, and tracking systems.
Advanced experience in email design (HTML is a plus).
Ability to identify and troubleshoot technical issues related to campaign delivery.
Critical thinking and a solution-oriented mindset.
Nice to Have :
Experience in iGaming, fintech, or e-commerce industries.
Familiarity with legal and technical constraints for email and SMS communications.
Experience working with omnichannel marketing platforms (e.g., Braze, OneSignal, Leanplum, Exponea, etc.).
Additional Information
Our Benefit Cafeteria is Packed with Goodies :
Children Allowance
Mental Health Support
Sport Activities
Language Courses
Automotive Services
Veterinary Services
Home Office Setup Assistance
Dental Services
Books and Stationery
Training Compensation
And yes, even Massage!
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