Head of CRM

Requirements

• 5+ years of experience in CRM within the iGaming industry, focused on large-scale B2C audiences;
• 2+ years in a leadership role managing a CRM team;
• Proven track record of building and scaling CRM functions from scratch or in high-growth environments;
• Deep understanding of the player lifecycle, behavior patterns, motivations, and engagement stages;
• Experience with Tier 1 markets, including local player expectations and compliance;
• Hands-on experience with CRM platforms such as Braze, Optimove, Smartico, Emarsys, or similar;
• Strong command of  Customer.io ;
• Ability to interpret CRM metrics : retention, churn, reactivation, CLTV, ARPU, NGR, bonus cost, CTR, OR / CR across channels;
• Experience in multichannel communication strategies : email, onsite, push, SMS, messengers;
• Close collaboration with BI, product, analytics, VIP, affiliate, and promo teams;
• Strategic planning skills focused on player retention, reactivation, and ARPU growth;
• Ability to translate strategic goals into actionable team tasks;
• Experience in scaling communication channels.

Key Responsibilities

Strategy & Development

Operations

Benefits

Flexible payment options : choose the method that works best for you.

Tax assistance included : we handle part of your taxes and provide guidance on the local setup.

Financial perks : Bonuses for holidays, B-day, work milestones and more - just to show we care.

Learn & grow : We cover courses and certifications — and offer real opportunities to grow your career with us.

Benefit Сafeteria : Choose what suits you — sports, language courses, therapy sessions, and more.

Stay connected : From team-building events to industry conferences — we bring people together online, offline, and on stage.

Modern Equipment : We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow.

Your schedule, your rules : Start your day at 9, 10, or even 11 — we care about results, not clock-ins.