Student Recruitment Specialist (Sales role)

Coventry University Recruitment and Admissions Ltd (CURA) is building a new approach to student

recruitment to achieve stretching student recruitment targets, while establishing strategies that build

on Coventry University Group’s position as a dominant local, national and international recruiter.

The post-holder owns recruitment targets for a designated market, usually defined as a geographical

area or cluster of channels. This is a sales post that works to drive markets in pursuit of growth and

diversification strategies, including direct recruitment, and management of the agent, schools, FE

and HE networks. The post holder will advise future students and manage a network of stakeholders

to increase demand whilst maximise conversion rates from applicant enquiries to enrolled students

across the Coventry University Group. The post works across the recruitment, conversion and

admissions functions within CURA to drive the designated market in pursuit of ambitious local

growth strategies, including direct interventions with a focus on agent management and partnership

development.

The post holder is required to represent the Coventry University Group autonomously and will often

be the face of the organisation in market.

Responsibilities

1. To deliver against student recruitment targets across the Coventry University Group for growth,

diversification, and other recruitment KPIs including those related to customer engagement,

productivity and conversion.

2. To create and develop agent networks and sales channels to drive growth in student recruitment

in line with agreed targets across the Group.

3. To undertake student recruitment activity, such as attending exhibitions and career conventions

and presenting at schools and colleges to achieve or exceed against agreed KPI’s and annual student

recruitment targets.

4. To deliver allocated elements of regional strategies and business plans for designated territories

and channels.

5. To develop and extend links with educational institutions and other organisations appropriate to

student recruitment.

6. To develop and extend relationships with High Commissions / Embassies / Overseas offices such as

the British Council on a planned basis.

7. To contribute to the development of business plans for the prescribed market and sales region.

8. To ensure a comprehensive information database about the market is available to the Group and

undertake detailed investigations of potential student markets, providing written reports and

recommendations as necessary.

9. To share data to support best practice for future recruitment cycles anticipating market trends and

opportunities to gain competitor advantage and contribute to the development of the recruitment

plans for regions for which you have responsibility.

10. To report on individual contribution to recruitment targets, annual projections and

recommendations for improvements.

11. To effectively exploit the customer relationship management (CRM) system and other technology

solutions to deliver ‘best in class’ approaches, techniques and philosophies which maximise

conversions from initial enquiry to enrolled student.

12. To support the progression of and advise on applications and provide support to admissions and

advisory teams within CURA.

13. To ensure that all promotional and publicity literature appertaining to student recruitment in the

area of responsibility is as comprehensive and up to date as possible.14. To represent CURA and the

Coventry University Group at meetings, conferences and external events, as required including

sometimes during evenings / weekends.

15. To undertake international travel as and when necessary in support of the work of CURA and

achievement of regional recruitment targets. Additionally, to provide supervision and support for

colleagues travelling overseas.

AND such other duties as are within the scope and spirit of the job role.

Requirements

• Experience in sales and presentation
• Experience in dealing with universities and schools is welcomed
• Very good knowledge of English (B2-C2)
• Willingness to travel frequently (Poland and abroad)
• High communication skills
• Ability to establish relationships

What we can offer