Ad Copywriter (Part-time)

@ Team Panthr

Expect the unexpected!

We are the first zero-BS talent matchmaker. Empowering individuals through their job seeking journey whilst finding the perfect candidate that fits not only a role but a company vision.

From start to finish, we focus on making the recruitment process smooth and positive for everyone involved.

With more than 15 years of experience in the field, we make use of real data insights, professional expertise and technology. Although we offer worldwide service, our feet are always on the ground and trust is at the heart of what we do, built on transparency and a genuine commitment to seeing you succeed.

Meet our client

A wellness-focused technology start-up

About the role

We’re looking for a performance-focused Ad Copywriter to support our growth and marketing efforts by crafting clear, compelling copy for paid social and digital campaigns. This is a part-time contract role (20–30 hours/week) for an initial 3-month period, with the possibility of long-term continuation based on performance.

You’ll work closely with our marketing and creative team, collaborating with designers to turn ideas and insights into high-performing ad concepts. This role is best suited for someone who understands conversion, audience psychology, and platform-specific best practices.

Your responsibilities:

• Write high-converting copy for paid ads across platforms (Meta, TikTok, LinkedIn, Google Display, etc.)
• Develop multiple hooks, headlines, primary text variations, and CTAs for testing
• Collaborate with designers to align copy with visual concepts
• Adapt messaging for different audiences, formats, and funnel stages
• Create compelling copy for other marketing materials, including email campaigns, sell sheets, presentations, and other collateral
• Iterate on copy based on performance data and feedback
• Maintain brand voice while optimizing for clarity and conversion
  

About You:

• You have proven experience writing ad copy for performance marketing (not just organic or brand copy)
• You understand how to write for paid social and digital ads, including hooks and scroll-stopping messaging
• You can generate strong concepts and iterations independently, across ads, email campaigns, and other marketing materials
• You’re comfortable working with briefs, feedback, and performance insights
• You can write concise, persuasive copy that converts without sounding gimmicky