Product Marketing Manager (Fixed-term Maternity Cover) @ Booksy International

Your career as a Product Marketing Manager at Booksy means you'll be at the heart of driving how our innovative products connect with the world. You’ll have the autonomy to shape marketing strategies for key product lines like Booksy Med and Booksy Store, directly influencing their adoption and growth. This is your opportunity to not only bring exciting new products to market but also to tell their story, ensuring their benefits resonate deeply with our customers.

You'll thrive in this hands-on role by collaborating closely with our Chief Innovation Officer and other Senior Leaders. If you're someone who enjoys a dynamic environment and is eager to bridge the gap between product innovation and market success, you'll find a rewarding path here. You’ll be instrumental in developing go-to-market (GTM) strategies , crafting compelling product messaging , and coordinating seamless product launches.

We're looking for someone who is ready to dive in and make a real impact. You'll be the voice of our products, translating complex features into clear, customer-friendly content. Your ability to analyze performance data and gather customer feedback will be crucial in ensuring our products continuously evolve and succeed. You'll work with diverse teams across marketing, sales, customer success, and product, fostering alignment and providing them with the content and training they need to shine.

Some of the benefits we offer in Poland are :

• This is a fully remote position, we take pride in being a globally distributed team.
• Private medical care from Allianz health (subsidized by the company - various packages to choose from).
• Multisport card (voluntary and unsubsidized - various options to choose from).
• Additional life insurance from PZU (voluntary and unsubsidized).
• Pethelp (voluntary and unsubsidized).
• Online consultations with Psychologist Booksy (fully subsidized by the company).
• Wellbeing tools (Worksmile and Officevibe).
• Happiness Team initiatives.

Our Diversity and Inclusion Commitment :

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you.

Your career as a Product Marketing Manager at Booksy means you'll be at the heart of driving how our innovative products connect with the world. You’ll have the autonomy to shape marketing strategies for key product lines like Booksy Med and Booksy Store, directly influencing their adoption and growth. This is your opportunity to not only bring exciting new products to market but also to tell their story, ensuring their benefits resonate deeply with our customers.

You'll thrive in this hands-on role by collaborating closely with our Chief Innovation Officer and other Senior Leaders. If you're someone who enjoys a dynamic environment and is eager to bridge the gap between product innovation and market success, you'll find a rewarding path here. You’ll be instrumental in developing go-to-market (GTM) strategies , crafting compelling product messaging , and coordinating seamless product launches.

We're looking for someone who is ready to dive in and make a real impact. You'll be the voice of our products, translating complex features into clear, customer-friendly content. Your ability to analyze performance data and gather customer feedback will be crucial in ensuring our products continuously evolve and succeed. You'll work with diverse teams across marketing, sales, customer success, and product, fostering alignment and providing them with the content and training they need to shine.

Some of the benefits we offer in Poland are :

Our Diversity and Inclusion Commitment :

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you.

You'll own go-to-market (GTM) strategies for new product launches and features, collaborating with Product Managers to define compelling messaging and positioning., You'll coordinate product launches with cross-functional teams, ensuring clear messaging, well-executed campaigns, and aligned customer communication., You'll lead marketing strategy and execute campaigns to drive feature adoption and purchases among existing users, including migration communication and CRM automation programs., You'll oversee the creation of product content, such as website copy, case studies, blog posts, and in-app communication, ensuring brand consistency., You'll conduct market research and competitive analysis to understand customer needs, track competitor offerings, and keep our products competitive and relevant., You'll help gather customer and stakeholder feedback, supporting the team in making product and marketing adjustments based on insights., You'll track and report on key performance indicators (KPIs) for product adoption, engagement, and customer feedback, providing insights for improvements., You'll collaborate closely with marketing, sales, customer success, and product teams, ensuring alignment on messaging, campaigns, and promotions, and providing them with content and training.] Requirements : marketing, Product Marketing, Experience in start-up environment Additionally : Private healthcare.