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Website Senior Specialist

Sollers ConsultingKórnik

5 days ago

Job description

Miejsce pracy : Poznań

Your responsibilities

Website management

Manage the global Sollers website, including structure, updates, and localization support
Lead website development projects
Coordinate with IT teams (internal and external) on technical improvements
Maintain SharePoint documentation for web structure, development logic, and change history
Supervise vendor cooperation and ensure access to updated technical documentation

Content & SEO

Plan, publish, and optimize content based on SEO best practices and business goals

Ensure a smooth editorial process using shared briefs, templates, and style guides

Collaborate with copywriters and subject matter experts to deliver new blogs, articles, and case studies

Monitor and improve content performance through on-page SEO, linking, and meta optimization

Analytics & reporting

Set up and maintain GA4 and Looker Studio dashboards for performance tracking

Monitor key user behaviors (downloads, form submissions, traffic sources) and generate insights

Create audience segments for future retargeting efforts and campaign planning

Google Ads & campaign support

Support creation and optimization of Google Ads campaigns for gated content

Ensure campaign materials follow Google’s technical and editorial standards

Coordinate ad budget allocations and performance tracking

Collaborate with campaign owners

Cross-functional collaboration

Work with GEO teams to reflect regional priorities and content on the website

Align with broader marketing and branding initiatives

Coordinate with internal teams on processes for lead handling and marketing automation integrations (where applicable)

Our requirements

At least 5 years of experience in website management, content marketing, or digital marketing

Deep understanding of CMS platforms and web content workflows (experience in WordPress and Figma)

Proven experience in SEO optimization and analytics reporting (Google Analytics, Looker Studio)

Strong project management skills and experience working with IT and / or external development vendors

Knowledge of digital campaign ecosystems, especially Google Ads

Excellent communication skills in English, both written and verbal

Highly organized, detail-oriented, and proactive in managing multiple digital initiatives

Optional

Experience managing multilingual websites or launching localized content versions

Basic knowledge of HTML, CSS, or JavaScript

Familiarity with Google Tag Manager and marketing automation integration processes

Understanding of B2B lead generation and gated content strategy

What we offer

A chance to be promoted twice a year and a clearly defined career path with salary forecast.

Opportunities for growth with a training budget that you can use for courses and conferences. We also provide access to an online training platform and co-fund language classes.

An internal coach to guide you through the onboarding, further training and career opportunities, plus a budget to be used for your lunches together.

A chance to #domore for the planet and the community as part of Sollers Change Makers – our volunteering program.

Lots of teambuilding activities, trips, hobby groups and cultural events to create a company powered by teamwork.

Probably all the benefits you can think of!

Benefits

private medical care

sharing the costs of foreign language classes

sharing the costs of professional training & courses

life insurance

remote work opportunities

flexible working time

integration events

dental care

computer available for private use

leisure zone

redeployment package

employee referral program

employee assistance program

Recruitment stages

CV evaluation

Test or Phone interview

Technical meeting (MS Teams or in our office)

Meeting with Hiring Manager (MS Teams or in our office)

About the role :

We are looking for a skilled and proactive Website Senior Specialist / Manager to take full ownership of the Sollers website and ensure it delivers optimized, high-quality content and outstanding user experiences. This role plays a key part in our international marketing strategy, supporting regional growth through SEO-driven content, technical site improvements, and close coordination with local GEO teams and vendors.

You will be responsible for developing our digital presence, including the rollout of new website versions (e.g., for the US market), managing external development partners, and supporting digital campaigns such as Google Ads.

Sollers Consulting

Sollers Consulting is more than a consultancy and software integrator. As a company founded in 2000, our mission has been to transform the financial & insurance industries by helping them adapt to new technologies.

The power of collaboration and the limitless potential of Sollers people are at the root of our success. We strive to be the best at what we do, both in the eyes of our team and our customers. We put people at the heart of every project.

Join us and make Sollers be driven by… you!

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