Brand Marketing Manager

Overview :

SOFTSWISS continues to expand the team and is looking for Brand Manager. We need a true, experienced professional who shares our culture and values.

Purpose of the role :

You will be responsible for shaping and driving the brand strategy for one or more B2B product lines, ensuring strong, consistent positioning across global markets. Your work will turn complex product insights into compelling brand narratives, support cross-functional alignment, and fuel integrated campaigns that enhance brand equity and drive business growth.

Key responsibilities :

• Lead brand marketing initiatives for one or several B2B product lines within our portfolio
• Own the brand positioning and messaging architecture in alignment with business strategy and product development
• Collaborate closely with Product, PR, Digital, Design, and Events teams to ensure a consistent brand voice across all touchpoints
• Develop integrated brand campaigns (from strategy to execution), working with both internal teams and external partners
• Translate complex product and market insights into clear, compelling narratives
• Monitor brand health metrics, market trends, and competitor positioning – and turn them into actionable insights
• Support strategic marketing planning and brand guardianship at a global scale

Required Experience :

English and Russian

Our Benefits :