SEO Specialist

We are seeking a proactive specialist to drive SEO strategy implementation across international projects. This role requires a hands-on professional capable of managing the full lifecycle of SEO execution - from technical optimization to content strategy.

What you will do :

Collaborate with the Marketing team, Content publishing team, and Development team to ensure SEO best practices are implemented across all content.

Take over and continue the SEO strategy (on-site and off-site) for our key automotive clients’ projects and, secondarily, Reffine.com .

Conduct ongoing technical analysis and optimization of our clients’ websites : monitoring, identifying errors, and implementing recommendations in cooperation with the development team.

Follow the content strategy based on prepared topic clusters and competitor analysis (including for AI Overview). This role will also involve co-developing the strategy in the future.

Manage and optimize SEO projects for international markets, focusing on the MENA region.

Create and oversee the quality of content (using tools like Surfer).

Maintain and optimize internal SEO processes (e.g., content ordering workflow, technical monitoring, and results reporting).

Collaborate closely with the external agency during the transition period.

Monitor key metrics (visibility, organic traffic, conversions) and regularly report on performance.

Produce SEO-optimized content.

Automate repetitive tasks.

Requirements :

At least 3 years of professional SEO specialist experience, demonstrating hands-on expertise across all core areas of SEO (technical, on-site / content and off-site).

Excellent, hands-on knowledge of essential tools : Google Analytics 4, Google Search Console, Ahrefs and / or Semrush, and Surfer.

Proven experience in conducting comprehensive SEO audits (including deep technical analysis) and formulating clear, actionable recommendations for developers.

Ability to perform keyword research, competitor analysis and SERP trend analysis to build effective content strategies.

Independence, proactivity and excellent organizational skills (you will be co-developing and following new processes from scratch).

Strong analytical thinking and the ability to translate SEO data into actionable business insights.

Excellent command of Polish and English (min. B2 / C1) – essential for international SEO market analysis, and internal collaboration.

Nice to have :

Experience in the automotive industry will be a strong advantage.

Knowledge of optimization for AI in search (AI Overview / SGE).

Experience in planning and executing link-building (outreach) strategies.

Strong capacity for multi-project management and familiarity with Agile methodologies.

Knowledge of French or Arabic will be a huge asset.

What’s on offer :

Salary range : PLN 9000-12000 net+VAT for B2B contract or PLN 7470-10000 gross for contract of employment.

Opportunity to develop and improve your competences within interesting projects.

All the necessary tools for efficient work, including licensed access to Ahrefs, Surfer, and other additional SEO tools if needed.

Opportunity to collaborate with esteemed international clients.

Flexible work setup : choose between our Warsaw office (Mokotów), hybrid, or fully remote with occasional office visits.

Benefits package including medical coverage and a sports card.

Occasional 'Pizza Fridays' and team-building events for integration.