Senior Marketing

Job Description

About the job :

West Europe Marketing Science team is a specialist business unit providing consulting and advanced statistics across the NIQ SA&I portfolio. We act as consultants for statistical / technical advice, input into client proposals, as well as support to research teams in the design & execution of all client projects.

The team, spread across Europe, share the same vision to learn, develop and share the latest cutting-edge methods.

Working with colleagues across country borders we promise a rewarding career progression : developing, customizing, and applying leading edge techniques across international markets, covering the full range of research applications across a wide range of industry sectors.

Reporting to the head of Brand & Media Marketing Science team, your strong background in statistics and / or data science enables you to run complex analytic projects. You will make useful contributions to discussions with clients and researchers and will recommend appropriate methodologies to design analytic / research programs which address the client's marketing / business problems. Good communication skills are important as you will present analysis to researchers / clients on a regular basis.

We are looking for someone with experience with applying a diverse range of advanced analytics to survey research and other data sources, with excellent knowledge of Regression (Logistic, Linear, Non-linear), Factor analysis, Mapping… Knowledge of other areas such as Bayesian Networks, econometric modelling, segmentation, data integration, marketing mix modelling.

We are looking for someone who is self-motivated, pro-active, creative, and eager to learn.

Responsibilities :

• Deliver analytics projects to a high quality that meet internal stakeholders' and clients' requirements
• Maintain good working knowledge of statistical analysis techniques, both current and emerging
• Effectively manage own workload & be responsible for managing projects
• Maintain a broad and deep understanding of quantitative research techniques, to be able to mention appropriate solutions to client problems in a convincing way
• Develop an understanding of the possibilities and limitations of techniques and software packages
• Promote new techniques and approaches as well as continuously review external developments
• Ensure high quality of all finished documents
• Represent GfK's Marketing Science expertise at internal and external conferences and workshops

Experience & Qualifications :

Expert statistical skills and knowledge of econometric techniques in :

survey / polling statistics (sampling, non-response adjustments, Bayesian statistics), and

observational causal inference (potential outcomes, structural equation models, instrumental variables)

Experience in and strong interest in the following fields : pricing research, brand management, digital behavioral analysis, segmentation, media effectiveness, etc

Desirable :

Soft Skills :

Open for other EU locations

Qualifications

Additional Information

Our Benefits

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the