Brand Manager

Brand Manager

Your responsibilities

• Develop and implement growth strategy for assigned brands to drive brand sales, market share growth and brand equity
• Conduct market analysis to identify growth opportunities, risks, and competitive positioning, create and execute respective action plans (Where to Play and How to Grow)
• Identify, develop and launch relevant product innovations to leverage brand growth opportunities
• Create and execute annual brand plans for assigned brands
• Develop and execute brand activation plans to achieve brand growth, market share and financial KPIs
• Lead annual and ad-hoc price analysis, propose price changes
• Develop brand heart, brand positioning, brand assets (e.g. creatives, POSm, educational materials) to drive awareness and trial / recommendation among consumers and healthcare professionals (pharmacists, doctors)
• Analyze brand performance (market, media, brand awareness) and create mitigation plans to achieve planned results
• Together with cross-functional teams (such as Trade Marketing, Sales, Expert Marketing), create strong launch plans, trade plans, HCP activation plans
• Prepare annual media plans for assigned portfolio, monitor and analyze the effectiveness of media campaigns, making data-driven adjustments as necessary to enhance ROI
• Create, execute and update product artworks for assigned portfolio
• Reliable, data-based demand planning of assigned portfolio
• Manage brand budgets, ensuring efficient allocation of resources and adherence to financial targets.
• Lead new product development process - analyze market, consumer and HCP trends, identify new therapeutic areas, new segments, new formats in order to fuel brand growth and relevancy
• Work closely with Business Development, Trade Marketing, Sales, Finance team to develop strong and reliable NPD business cases
• Monitor performance of innovations and create mitigation plans
• Conduct consumer research and market assessments to inform product development and innovation strategies
• Collaborate with sales, Business Development, and supply chain teams to ensure marketing initiatives align with commercial objectives and capabilities
• Facilitate communication between departments to effectively execute marketing plans and product strategies
• Monitor spending and optimize marketing activities to achieve maximum impact within budget constraints

Our requirements

Aplikuj