Purpose & Overall Relevance for the Organization :
- Support the Digital Partner Commerce (DPC) team & in driving the digital development of key accounts via insights and analysis of online performance
- Act as the digital analytics expert within the team by turning insights into actions to win the consumer online across all digital touchpoints
Role & Responsibilities :
Developing data visualization tools (Power BI) and processes to lend insights into accounts’ online performance in the marketplaceAnalyzing product performance data across multiple markets and making recommendations to accounts on how to drive performanceWorking x-functionally with Sales & Marketing to develop new tools and processes to accelerate key account initiativesAnalyze and monitor consumer and seasonal demand, category trends and competitor assortment on the account’s platform and identify gaps in current assortment content & availabilityOversee data pipeline workflow and standardization processes ensuring for top-level data quality and automationAssist the Senior Manager DPC in optimizing category range and assortment planning performance for future seasonsKey Relationships :
Defined winning Retail Partners (Specialty accounts)East Europe DPC structuresEast Europe Sales TeamsEast Europe Sales OperationsEast Europe Omnichannel DepartmentsEast Europe Brand Activation DepartmentsEast Europe GTM managersKPIs :
adidas E-commerce sales results of defined Digital Partners from the Strategic Account portfolioOur brands’ qualitative share in the offer of defined Digital PartnersOur brands’ share in “on site” communication within defined Digital PartnersData and analysis requested by Sales and Marketing departments covered in 100%Implementation & support for DPC projects, processes & initiativesKnowledge, Skills and Abilities :
Advanced knowledge of PowerBI & ExcelProactive mindset that translates to a “build-measure-learn” mentalityProven eCommerce expertise and experience with a track record of successfully managing eComm business both in terms of Sales and Trade marketing CommunicationNatural passion for social media, digital advertising and new technologiesAbility to work in virtual teamsHigh analytical skills for strategy development, business planning, decision planningStrong interpersonal skills - very good communications and negotiating abilities as well as high presentation skills and relationship managementHigh degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)Mental flexibility, initiative and determination, results orientedFluent English is a must [written and spoken]Requisite Education and Experience / Minimum Qualifications :
University degree, preferably in Business, Digital Marketing, Statistics or Quantitative researchFunctional : >2 years analytical experience (experience in sales, marketing and / or consulting area)
Industry : e-commerce, on-line stores, consumer driven, ideally apparel / fashion / shoes or FMCGExposure : sports / fashion / consumer goodsUnderstandig of e-commerce and digital performance KPIs plus and fluency in Google Analytics (or alike tool) is a mustProficiency in Advanced Excel, Power Point and Outlook is required