Junior Omnichannel Marketing Manager

Working at Freudenberg : We will wow your world!

Responsibilities :

Based on analytics and customer KPI´s, recommend go-to-market trade marketing elements including retailer product assortment, pricing, and merchandising (both in-store and online)

Develop and lead the implementation of shopper marketing programs on all customer-owned platforms (.com, email, apps, loyalty programs and in-store

Offer thought leadership on optimized merchandising solutions to maximize shoppability and logical adjacencies

Analyze overall Customer trade spend, promotional effectiveness, ROI and manage shopper marketing / trade budget to maximize ROI

Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products

Co-lead Category- and Shelf Management projects for customer specific initiatives

Generate and evaluate SAP Sales & Product Reports such as providing monthly analysis on retail accounts

Analyze key market, product, and sales data to identify any strengths, weaknesses, opportunities or threats for the business and develop Planograms

Qualifications :

Bachelor’s Degree - Business Administration with focus on Marketing, Sales beneficial

Minimum 3 years of functional experience in Trade Marketing, Shopper Marketing or Category Management or Sales; Consumer Packaged Goods preferred

Experience in shopper behavior and -data

Clear understanding of major retail customers & buyer trade / sales processes =(customer centricity)

Project management skills with ability to manage multiple projects simultaneously

Analytical skills & fluent abilities to work with IRI, Nielsen and other data in Excel and MS Access (a plus)