Digital Marketing Executive

Job Description

The key objective of the position will be to support the execution of the Hotel’s Digital Marketing and E-commerce strategy including but not limited to content updates, Social media management, email marketing. Reporting directly to Marketing Manager and reporting dotted line to Regional E-commerce.

• Assist the Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels
• Managing the creation and publishing of relevant, original, high-quality  content
• Update and optimize the Hotel content on Direct, Indirect channels and online listings
• Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Manage the active presence of the property on Social Media channels
• Monitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO, Display, Paid Social, Metasearch
• Support the execution of the emailing calendar for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
• Provide creative ideas and best practices for content marketing and social media
• Deliver monthly and quarterly reports on web performance
• Monitor and reply to online reviews

Qualifications