Syncron is a leading SaaS company with over 20 years of experience, specializing in aftermarket solutions. Our Service Lifecycle Management Platform offers domain-fit solutions for :
- Supply Chain optimization,
- Pricing strategy,
- Service Fulfillment (e.g. warranty management, field service management, service parts management, knowledge management).
Our company has a global presence with offices in US, UK, Germany, France, Italy, Japan, Poland, India and group headquarters in Sweden.
We build upon the belief that our greatest strength is our People. Our unique company culture has been appreciated by our Employees.
With this we are winning the hearts and minds of world-leading organizations , such as JCB, Kubota, Electrolux, Toyota, Renault and Hitachi.
About the role
As the Sales Development Representative (SDR) Lead at Syncron, you’ll be responsible for guiding a high-performing SDR team while also contributing to lead generation efforts. This hybrid role combines mentorship, strategic planning, and hands-on execution. You’ll play a pivotal part in driving pipeline growth, enhancing outreach effectiveness, and building a world-class Sales Development function.
What would you do?
Lead by example—actively support and coach the SDR team with a positive, high-energy mindset to foster daily success.Oversee daily performance, ensuring team KPIs and activity goals are met as defined in the team scorecard.Mentor and train SDR team members, sharing best practices and advanced sales techniques to elevate individual and team performance.Collaborate with cross-functional teams—including Sales, Marketing, and Product—to refine messaging, optimize lead generation processes, and provide feedback from the field.Monitor and analyze SDR performance metrics; drive continuous improvement in outreach strategies, qualification practices, and conversion rates.Act as a point of escalation for internal team challenges and cross-functional collaboration issues.Dedicate 80% of your time to coaching, development, and enablement of your SDRs; spend the remaining 20% focused on your own growth, personal development, and role mastery.Hold weekly 1 : 1s with each team member to track progress, set milestones, and align on personal and professional goals.Introduce monthly incentives to encourage overachievement and highlight top performers through internal and external brand recognition.Address performance gaps proactively, ensuring a minimum standard of 80% goal attainment per individual.Ensure out-of-office requests are documented and visible via shared calendars.Centralize key resources such as reports, dashboards, and training materials for easy access.Regularly report on team progress to leadership and stakeholders, providing insights into pipeline health and team performance.Who you are? / What we expect :
3–5 years of experience in sales or business development, including team leadership or mentorship responsibilities.Proven success in an enterprise software or SaaS environment—ideally within supply chain, pricing, or field service management.Strong coaching and communication skills with the ability to lead by example and inspire others.Familiarity with Salesforce, LinkedIn Sales Navigator, and outreach tools.A data-informed mindset with the ability to analyze and act on key metrics.Collaborative and approachable, with a passion for team growth, career development, and building an inclusive culture.Comfortable balancing strategic planning with day-to-day team support and execution.Unsure if you meet all the job requirements but passionate about the role? Apply anyway! Syncron values diversity and welcomes all Candidates, even those with non-traditional backgrounds. We believe in transferable skills and a shared passion for success!
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