Business Analyst – Digital Sales and Marketing

responsibilities :

• Data and business analysis : Conduct analysis to provide insights into user behavior and business performance. Define and validate requirements, carry out process and experience mapping to ensure alignment with business objectives, and identify specific market needs to help create and structure the resulting requirements.
• Translate requirements into actionable tasks : Convert business requirements into user stories, acceptance criteria and tasks that development teams can easily understand and implement.
• Documentation : Create comprehensive and clear documentation for technical, functional, and design specifications, including users stories and acceptance criteria, for both development teams and internal users of our CMS.
• Backlog management : Assist in setting up and maintaining the structure and foundation of the backlog with epics to ensure transparency and oversight in deliveries.
• Collaborate with stakeholders : Work closely with product owners, developers and the business to identify, develop, document, validate, and gain approval for requirements.
• Continuous Improvement & Discovery : Identify opportunities for continuous improvement within business processes, systems and for the end-user together with PO and UX, and work to implement these improvements.

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