Senior Manager Bx Brand Strategy & Planning

Senior Manager Biosimilar Brand Strategy & Planning

Location : Warsaw, Poland, 02-823

Job Id : 64896

Who we are

Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It’s a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world’s leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization’s Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we’re always looking for new ways to continue making a difference, and new people to make a difference with.

The opportunity

The Senior Manager of Biosimilar (Bx) Brand Strategy & Planning will lead Teva Europe’s biosimilar Marketing Hub activities in this area, ensuring consistent governance, processes, guidance for biosimilar brand strategy and associated activities across markets, develop the brand activation plan, and prepare Bx for upcoming launches. Acting as the lead for biosimilar strategy support in the hub, this role provides frameworks, templates, and strategic guidance that enable teams to develop high-quality brand plans for all market archetypes, and perform relevant tactical and tracking activities. Working closely with the Regional & Global Biosimilar Leads and cross-functional teams, the role supports the implementation of brand plans, facilitates alignment across stakeholders, and helps track performance against key milestones.

How you’ll spend your day

• Partner with European Regional Biosimilar Lead to define brand strategy scope, plan with associated tactics, product priorities, and market archetypes (e.g., physician-driven vs. tender-only)
• Lead market archetype sessions with European stakeholders, ensuring local teams align on tailored strategic approaches
• Collect and analyze primary and secondary market research and competitor insights, consolidating them into strategy guidance packs and templates for local market use
• Provide brand plan templates and governance standards, ensuring consistent adoption across markets
• Coordinate cross-functional inputs (Access, Medical, Regulatory, Commercial) to support robust brand plan development
• Support development of marketing tactics and brand activation plans, collaborating with markets on deployment
• Ensure launch planning and readiness activities, including KPI tracking and post-launch impact analysis in alignment with regional Portfolio functions
• Work closely with CommOps and I&A hubs on developing, tracking and measurement of marketing tactics
• Working closely with Hub lead on Bx marketing community of practice meetings to share learnings and best practices across EU markets
• Consolidate market brand plans into a regional overview for visibility and leadership decision-making (without authoring local plans) and collaborate with country Gx marketing teams as needed
• Monitor and analyze the impact of KPIs related to brand and marketing activities, reporting back to markets and regional teams
• Manage relationships with external partners and vendors involved in tender and pricing processes, ensuring alignment with Hub governance and standards

Your experience and qualifications

Willingness to be based in Poland with travel as required across Europe (10–20%)

Enjoy a more rewarding choice

Make a difference with Teva Pharmaceuticals

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Pre-employment verification

All job offers at Teva Poland are preceded by pre-screening candidates. In the case of all candidates who have passed to the final stage of recruitment, verification of the data provided in the recruitment process will be carried out, if deemed necessary. More detailed information will be provided to candidates prior to the verification process.

Already Working @TEVA?

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Teva’s Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws. We are committed to a diverse and inclusive workplace for all. If you are contacted for a job opportunity, please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

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