Senior Specialist Digital advertising

We are looking for a Senior Specialist, Digital advertising in UPM Marketing, Sustainability and Communications Hub.

Greetings from your future manager

UPM Marketing, Sustainability and Communications Hub is located in UPM Business Hub in Wrocław, Poland and provides professional expertise for the global UPM organisation. We conduct activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We have a key role in ensuring brand and digital marketing alignment as well as increasing internal efficiency. Great end to end experience and team spirit are in the key role within the Hub. We are enthusiastic about what we do, and we enjoy working together.

We are now excited to welcome Senior Specialist, Digital advertising passionate about paid media actions that efficiently reach and engage B2B audiences around the world and contribute to company's growth. Interested? Come and join us on this exciting path!– Karolina Kuźniacka, Senior Manager of UPM Marketing, Sustainability and Communications Hub.

What you will do

Build and manage continuous paid media and campaigns across a variety of channels including but not limited to Google Ads, social media platforms (Facebook, Twitter, LinkedIn, Instagram), and programmatic advertising networks

Work closely with the digital marketing analytics team to track and analyze campaign performance, provide insights and detailing campaign results, key learnings and recommendations for future strategies

Collaborate with the content and creative teams to ensure ad creatives are suitable for the campaign selected channels

Manage budgets with precision, ensuring maximum efficiency and impact

Monitor the digital advertising market to spot trends and opportunities, staying updated with the latest marketing technologies and techniques to boost UPM’s paid media strategies

Support digital marketing analytics team with basic analysis e.g. tracking performance and generating reports

Conduct other digital marketing activities as per need

Demonstrate UPM values and nurture the great team spirit at UPM Marketing, Sustainability and Communications Hub

Who you are

You hold a bachelor’s degree in marketing or a related field, complemented by over five years of solid experience in the digital advertising industry, ideally within a large B2B manufacturing company or providing services to clients in this sector, consistently delivering strong results and notable achievements

You possess deep expertise in demand and lead generation processes specific to large B2B manufacturing environments and your understanding of the customer journey and key touchpoints enables you to design and execute effective strategies that drive measurable business outcomes

You have a very good command of :

LinkedIn Campaign Manager

Meta Business Suite

Google Ads

Programmatic Advertising

Targeting mechanisms and optimization strategies

You have at least basic understanding of (considered as an asset) :

Google Analytics

Google Tag Manager

Marketing automation tools

Your skills in communicating and collaborating are highly effective, particularly when it comes to presenting complex information in a clear and persuasive manner

You are creative thinker with the ability to troubleshoot issues and find effective solutions

You are highly organized with an ability to manage multiple campaigns simultaneously in a fast-paced environment with strict deadlines

You have at least C1 level of English proficiency (verbal and written) and preferably at least C1 level of Polish proficiency (considered as an asset) to ensure effective communication and collaboration with global stakeholders, team and partners, as well as great interpersonal skills and the ability to work effectively with cross-functional teams and external partners

This is what we offer to you

A meaningful job : We have an inspiring purpose ‘We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.

A caring community : Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.

Development opportunities : We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.

Responsible employer : Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working

Additional information

The position is located in UPM Business HUB Wrocław, Poland.

This job requires regular work from office every week in hybrid working model.

The position holder will report to Team Leader, Digital marketing enablement at UPM Marketing, Sustainability and Communications Hub.

Please apply via the link above and attach your CV in English latest till November 19, 2025. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.

For support with submitting your application, please contact HR Service Center at or tel. .

If you have any concerns about the recruitment and selection process, you can report those online through the UPM Report Misconduct channel using the link :

UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. In Poland, UPM is running two factories near Wrocław, a Human Resources Service Center in Kraków and UPM Business Hub at the heart of the city of Wrocław. At the moment, the Wrocław Hub brings together over 600 professionals in customer, supplier and financial services.

What makes us unique? The Finnish leadership culture encourages people in personal growth and self-development, and our values - trust and be trusted, achieve together, renew with courage – are visible in our everyday work. We are inspired by the limitless opportunities of the bioeconomy and we lead the way towards a future beyond fossils. Got interested? Join us on this exciting path! #growthwithUPM

If you wish to get more insight about who we are, check out this page!

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