E-Commerce Marketing Director

Job Description

• Develop and implement a comprehensive e-commerce strategy for both B2B and B2C channels, across Poland and international markets.
• Lead the development and ongoing optimization of the company's e-commerce platform in collaboration with IT, UX, and external partners.
• Build, manage, and mentor a high-performing e-commerce and digital marketing team.
• Drive sales growth through online marketplaces, ensuring optimal visibility and performance across platforms.
• Collaborate cross-functionally with sales, export, and technical teams to ensure alignment and support for digital initiatives.
• Take full ownership of e-commerce commercial results, including revenue, margin, and conversion rates.
• Define and monitor key performance indicators (KPIs) to measure success and guide continuous improvement.
• Identify and implement tools, systems, and automation to enhance the customer experience and operational efficiency.
• Stay updated on e-commerce trends, technologies, and best practices to maintain a competitive edge.