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Web & Digital Content Experience Lead I Deloitte Digital I Poland

Web & Digital Content Experience Lead I Deloitte Digital I Poland

DeloitteGdansk, Katowice, Krakow, Lodz, Poznan, Szczecin, Warsaw, Poland
30+ days ago
Job description

Description

Requirements Who we are looking for

If you are a  self–driven person, who feels the best in an exciting workplace, whose main goal is constant growth and who is orientated to business and customer contact  – you need to read it!

What you should bring :

  • Expertise in content advisory, SEO strategy, and performance optimization across digital platforms
  • Deep experience working with CMS platforms, web analytics and SEO tools and comfort turning insight into strategic action
  • Understanding of experimentation, A / B testing, and personalization principles in enterprise contexts
  • Experience around AI and automation as enablers of content / SEO efficiency and quality (e.g., GPT-based tools, content enrichment scripts, tagging automations)
  • Comfort identifying and scoping opportunities for innovation, whether through prototyping yourself or partnering with more technical people in the team
  • A strategic mindset that connects content experience with business goals and user intent
  • Strong consulting skills : structured thinking, excellent communication, and visual storytelling in English (C1+)
  • Ability to work across disciplines and present recommendations clearly to diverse stakeholders
  • A proactive, test-and-learn attitude with creative problem-solving and adaptability

Your future role

As a Web & Digital Content Experience Lead, you will :

  • Lead and support content and digital experience advisory projects across web & digital ecosystems
  • Conduct web & content audits, SEO diagnostics, and opportunity assessments using tools like GA4, GSC, Semrush, Adobe Analytics, and Screaming Frog
  • Translate data and insights into actionable content strategies, roadmaps, and channel plans that improve performance across visibility, engagement, and conversion
  • Identify opportunities for automation and AI acceleration across the content and SEO lifecycle—e.g., AI-assisted audits, enrichment workflows, content scoring or tagging
  • Prototype AI-enabled enhancements or collaborate with technical teams to operationalize innovation within content workflows
  • Support content experimentation and personalization programs through platforms like Optimizely, Adobe Target, or similar
  • Create high-quality client-facing deliverables including strategy decks, POVs, and presales proposals
  • Act as a strategic bridge between content, UX, analytics, and development to embed content within broader digital initiatives
  • Present confidently to stakeholders and contribute to business development efforts through proposal support and strategic advisory
  • What we offer

  • Working across multiple geographies and clients
  • Networking
  • Access to new technologies
  • Personal development trainings
  • Wellbeing initiatives
  • Internal career development program
  • Language courses
  • Friendly and helpful coworkers
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