Senior Specialist, Marketing automation

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Join us in creating a future beyond fossils!

We are looking for a Senior Specialist, Marketing automation in UPM Marketing, Sustainability and Communications Hub.

Greetings from your future manager

Karolina Kuźniacka, Senior Manager of UPM Marketing, Sustainability and Communications Hub

What you will do

Act as a strategic advisor to UPM´s business areas on lead generation funnels and drip marketing using Salesforce Marketing Cloud Account Engagement (SFMCAE), progressing leads from Prospect to Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL)

Design, build, and continuously optimize multi-step engagement programs and nurturing funnels using Engagement Studio

Support UPM MSC Hub digital publishers in creating emails, forms, custom redirects, as well as replicating engagement programs

Develop and maintain automation workflows, including automation rules, completion actions, segmentation rules, and dynamic lists

Implement and refine lead scoring and grading models

Manage opt-in and opt-out processes in compliance with data privacy regulations

Leverage Salesforce CRM integration for seamless lead handoff to sales

Configure and manage SFMCAE connectors (e.g., webinar platforms)

Demonstrate UPM values and nurture the great team spirit at UPM Marketing, Sustainability and Communications Hub

Who you are

You are seasoned in marketing and sales processes of a large b2b manufacturing company

You have a bachelor’s degree in marketing or an equivalent area of study, and a substantial five-year background and hands-on experience with Salesforce Marketing Cloud Account Engagement (SFMCAE), or an equivalent marketing automation platform

You have a very good command of :

Salesforce Marketing Cloud Account Engagement (preferred certifications or )

Lead and demand generation processes

You have at least basic understanding of (considered as an asset) :

Customer Relationship Management platforms

Salesforce ecosystem

You possess strong troubleshooting skills and the ability to resolve technical issues independently, complemented by your creative thinking which enables you to find effective solutions

You have extensive experience facilitating workshops, training sessions, and onboarding for internal stakeholders, and your highly effective communication and collaboration skills enable you to present complex information clearly and persuasively

You are highly organized with an ability to manage multiple projects simultaneously in a fast-paced environment with strict deadlines

You have at least C1 level of English proficiency (verbal and written) and preferably at least C1 level of Polish proficiency (considered as an asset) to ensure effective communication and collaboration with global stakeholders, team and partners, as well as great interpersonal skills and the ability to work effectively with cross-functional teams and external partners

This is what we offer to you

A meaningful job : We have an inspiring purpose ‘We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.

A caring community : Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.

Development opportunities : We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.

Responsible employer : Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

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