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MSE (Marketing Spend Effectiveness) Executive

MSE (Marketing Spend Effectiveness) Executive

British American TobaccoWarszawa, mazowieckie, Polska
26 days ago
Job description

MSE (Marketing Spend Effectiveness) Executive

Miejsce pracy : Warszawa

Your responsibilities

  • Support in evaluation of marketing spend across 10 markets (Germany, Poland, Switzerland, Austria, Czech, Hungary, Slovakia, Lithuania, Latvia, Estonia) and all product categories to help the business achieve strategic objectives in the short, medium, and longer term.
  • Understand & analyse consumer insights for each market / category to find out based on its commercial opportunities.
  • Support in marketing spend methodology development & execution key markets / key categories.
  • Track route to profitability drivers for HP / Vapour.
  • Pro-actively contribute to the development of new tools & reports, which help to simplify day to day activities & deliver commercial insights.
  • Close collaboration with Area Resource allocation manager to ensure the delivery of MI / CI targets on a consolidated Area level.
  • Act as a SPOC for category leads in preparing global / regional cases.
  • Ensure compliance with group guidelines
  • Support financial planning, drive new developments and implementation of new tools.
  • Act as key contact person to collaborate and engage with category leads.
  • Ensure collaborative and result-driven working relationship with key local and area stakeholders and counterparts.

Our requirements

  • 2-4 years of experience in finance or analytics positions
  • Basic knowledge of insights interpretation.
  • Knowledge on revenue generation, ROI, profitability, handling servicing levels, key pricing principles and margin.
  • Strong technical skills (PowerPoint, Excel, Power BI) and ability to work with big data.
  • Collaboration, negotiation skills.
  • Effective communication and presentation skills.
  • Ability to deliver end-to-end projects with tenacity and purpose.
  • Resilient, flexible, and confident to work in a fast-paced, dynamic, and ambiguous environment.
  • Proficient English required.
  • Professional accountancy qualification (CA / ACCA / CIMA) will be a plus

    • What we offer

  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

    • Benefits

  • sharing the costs of sports activities
  • private medical care
  • life insurance
  • fruits
  • integration events
  • no dress code
  • coffee / tea
  • parking space for employees
  • employee referral program

    • You will support Digital Performance and Analytics Manager to drive marketing spend effectiveness across the markets & categories supported by consumer insights, meaning close partnership with insights team / category leads to convert consumer insights into commercial opportunities.

    You will also strive for marketing spend efficiency digitalization & automation and track route to profitability drivers for all New Categories.

    In this role, you will be in collaboration with End market, Area Finance & Resource allocation Team and support with Mid-term & strategic projects delivery related to spend effectiveness.

    British American Tobacco

    WE ARE BAT

    At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

    • BELONGING, ACHIEVING, TOGETHER

    Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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    Marketing Executive • Warszawa, mazowieckie, Polska