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CRM & Performance Manager CEE

CRM & Performance Manager CEE

DevireWarszawa
13 days ago
Job description

Your future company

We are looking for an experienced CRM & Performance Manager for our global, premium Client in the consumer goods sector. Ideally, you have solid experience in CRM and performance marketing, preferably gained in an agency environment.

In this role, you will focus on growing and engaging the customer base through data-driven loyalty and CRM strategies, while planning and executing impactful marketing campaigns. You will also collaborate with international markets to ensure a consistent and effective approach.

If you’re passionate about CRM and performance marketing and you have the experience to match, don’t wait, apply now!

Requirements

  • Proven experience in CRM, performance marketing and webshop / website management.
  • Strong proficiency in analytical tools, including Google Analytics, Google Tag Manager, and Power BI.
  • Hands-on experience managing performance campaigns through platforms like Google Ads.
  • Demonstrated ability to scale lead-generation campaigns with high ROI.
  • Strong analytical mindset, with expertise in data modeling and reporting.
  • Strategic thinker with solid execution capabilities.
  • Highly results-driven with exceptional organizational and project management skills.
  • Proactive, committed, and goal-oriented attitude with a focus on delivering excellence.
  • English - min. B2.

Responsibilities

  • Customer Relationship Management (CRM)
  • Design and oversee CRM and loyalty initiatives to strengthen customer relationships and engagement.
  • Leverage customer data for insight-driven and personalized communications.
  • Partner with cross-functional teams to plan CRM activities and boost customer loyalty
  • Strategic Planning
  • Develop and implement comprehensive e-commerce strategies to drive growth and customer acquisition.
  • Coordinate strategic initiatives with global, regional, and local teams for alignment and consistency.
  • Performance Marketing
  • Plan, execute, and manage multi-channel performance marketing campaigns (including SEA, Pmax).
  • Track, analyze, and optimize campaign KPIs such as ROAS, CTR, and CPA to maximize effectiveness.
  • Webshop & Website Managemen t
  • Optimize UX / UI and SEO performance to support D2C sales.
  • Ensure the functionality, stability, and continuous improvement of the e-commerce platform in collaboration with IT and MXA teams.
  • Data & Analytics
  • Utilize analytical tools to measure and improve campaign and website performance.
  • Guarantee compliance with data privacy and protection regulations.
  • Conduct A / B testing and data analyses to enhance conversion rates and optimize user journeys.
  • Technical Oversight
  • Supervise the technical performance, updates, and security of the website.
  • Implement optimization strategies supported by tools such as Google Analytics.

    • The offer

  • Hybrid work model : 3 days in the office, 2 days remote.
  • Private medical care.
  • Subsidy for a Multisport card.
  • Cafeteria benefits system.
  • Discounts on Client products.
  • English language learning support.
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