Develop and execute a sales strategy focusing on online marketing and social media, while also using traditional channels like radio, billboards, posters, and leaflets to reach a wider audience
Manage pricing strategies, especially dynamic pricing, to maximize revenue and stay competitive
Review and suggest changes to the company's product mix and explore new revenue opportunities beyond the main products
Evaluate the sales team's structure and performance, and make changes if needed to improve results
Lead a team of about 15 people across sales, marketing, administration, operations, and finance, ensuring smooth coordination and good performance
Translate the company's long-term plan into monthly and yearly budgets, setting clear KPIs and tracking progress
Implement cost-saving initiatives to improve profitability while maintaining operational efficiency
Monitor the company's financial health by reviewing revenue, expenses, capital spending, and cash flow to keep everything aligned with goals
Provide daily operational and financial reports to the asset manager, offering insights on key performance indicators and overall business status
Prepare regular updates and detailed reports for shareholders and the supervisory board, comparing actual performance to budgets and plans
Manage communication internally with investors and staff, and externally with banks, customers, and partners to maintain strong relationships and a positive reputation