Marketing Senior Specialist

Job Details

Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!

At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity - because only when we break new ground together can we create something unique. Become part of our team of more than 19.000 employees worldwide and shape your future at HUGO BOSS!

As a Marketing Senior Specialist , you'll be responsible for driving retail marketing initiatives for the BOSS and HUGO brands across the Polish market. You'll lead PR and influencer strategies, manage media relations , and coordinate high-visibility local and global events to elevate brand awareness and customer engagement. From planning through execution, you'll develop and implement promotions, collaborations, and CRM activities that boost footfall, foster loyalty, and reactivate customers in DOS and outlet stores.

We are excited to receive your application and welcome you to HUGO BOSS!

What you can expect :

• Responsibility for retail marketing activities for BOSS & HUGO brandsfrom concept to measuring success, considering the global brand strategy, and creating a marketing plan for DOS and OUT.
• Implementation of sales-promoting activities in DOS (BOSS & HUGO) & OUT (BOSS) in PL : Promotions, events, collaboration with the following goals : increasing store footfall and length of stay, enhancing new customer acquisition, maintaining customer retention and brand loyalty through emotional experiences, reactivating inactive customers, fostering sales growth.
• Development and implementation of collaborations that expand the customer base and strengthen brand awareness and positioning for BOSS& HUGO brands.
• Development and implementation of PR & Influencer strategy for BOSS & HUGO brands on the Polish market.
• Responsibility for PR coverage and media relations, coordination of media & influencers during local & global events for BOSS & HUGO brands on the Polish market.
• Coordination and approval of national and local media activities and media plans (OOH and digital) in collaboration with Global Media Planningfor BOSS& HUGO brands.
• Responsibility for local PR showroom and product lending from BOSS& HUGO stores in PL.
• Coordination of the CRM communication and planning for BOSS & HUGO brands.
• Marketing budget management and planning for BOSS & HUGO brands.
• Reporting for BOSS & HUGO brands.
• Cooperation and involvement in Central Hub projects for BOSS & HUGO brands.

Your profile :

Your benefits :

We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person's authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.

Do you feel it's time for a new challenge at HUGO BOSS? If so, we look forward telling you all about this job opportunity in a personal conversation.