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Performance and Analytics Manager

British American TobaccoWarszawa, mazowieckie, Polska

23 days ago

Job description

Miejsce pracy : Warszawa

Your responsibilities

Provide analysis and consolidation of all Consumer Data & Digital Analytics (including website, e-com, campaigns, audience databases etc) and provide solutions & recommendations to all markets in CE.
Develop analytical approaches to answer business questions and manage end user reports with quality information and caveats, including actionable information.
Support the design and implementation of analytics solutions that meet the business needs, underpinned by a sound knowledge of the company’s strategic and operating plans
Consolidate Data & Analytics in order to offer one Integrated Single Consumer View based on whole Data Set Analytics & Sentiment Analysis.
Drive deployment of global solutions and standards, but also ensure solutions are as standard as possible but as tailored as needed to drive adoption & capture value locally.
Extract insights from a variety of data to enable predictions and data-driven decision-making.
Constantly on the lookout for new technologies, trends and tools that can help the team in improving analytics creation and data storytelling
Leverage the power of data & analytics to identify opportunities to drive growth of the company and enable timely and quality decision making.
Regularly monitor and evaluate information and data systems that could affect analytical results.
Devise and implement efficient and secure procedures for data handling and analysis with attention to all technical aspects
Continuously work towards enhancing the company understanding of the market and consumers through the relevant use of marketing research and information.
Conduct appropriate evaluations of all key marketing activities and facilitate the communication of these insights to the relevant stakeholders.

Our requirements

Previous hands-on experience in Data Analytics, Digital Platforms, Research, Consumer and customer business development, proficient in excel and powerpoint, story teller, qualitative and quantitative research methodologies, survey and questionnaire design.

4-7 years of work experience in Digital / Market Research

Knowledge of current marketing and analytics technology, such as Digital Marketing Platform, Customer Data Platform, Remarketing, Programmatic etc

Working knowledge of Google Analytics 360 and / or Adobe Analytics is essential

Critical thinking : able to look at numbers, trends, data and come to new conclusions based on findings. Comfortable juggling facts, figures and number crunching; high attention to detail.

Business Awareness - Can talk with credibility about the business and how it functions and its different customer segmentations and consumer behavior

Leverage data storytelling, build strong stakeholder partnerships, adapt to ambiguity, and demonstrate fluency in digital analytics tools.

What we offer

We offer a market leading annual performance bonus (subject to eligibility)

Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

Benefits

sharing the costs of sports activities

private medical care

life insurance

fruits

integration events

no dress code

coffee / tea

parking space for employees

employee referral program

British American Tobacco Poland has an exciting opportunity for Performance and Analytics Manager in Warsaw

We are seeking a strategic and innovative Performance and Analytics Manager to lead the transformation of consumer and digital data into actionable insights that drive business performance. This role is responsible for consolidating data across websites, e-commerce, campaigns, and audience platforms to create a unified consumer view and deliver high-impact analytics solutions aligned with business objectives.

You will collaborate closely with cross-functional teams, including IT and marketing, to embed new technologies and ensure analytics tools are effectively adopted across all levels of the organization within Central Europe.

With a strong focus on data storytelling, predictive modelling, and performance monitoring, you will enable timely, data-driven decision-making and continuous improvement.

British American Tobacco

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets

Brands sold in over 200 markets, made in 44 factories in 42 countries

Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations

Diversity leader in the Financial Times and International Women’s Day Best Practice winner

Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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Performance Manager • Warszawa, mazowieckie, Polska