Trade Marketing Specialist

At STADA we pursue our purpose “Caring for people‘s health as a trusted partner” worldwide. Originally founded by pharmacists, we are a leading manufacturer of high-quality pharmaceuticals. More than 12,300 employees around the globe live our values Integrity, Entrepreneurship, Agility and One STADA to achieve ambitious goals and shape the successful future of STADA.

STADA Poland , as a part of STADA Group, follows the Group’s philosophy. We have a wide product portfolio including analgesics, urology medicines, medicines for treatment of disorders in central nervous system, diabetes and diseases of cardiovascular system. STADA Poland also offers a wide range of non-prescription consumer healthcare products for pain relief, menopause symptoms, glycaemia level control and skin care and treatment products. The educational activities in the field of pain treatment in the last few years, allowed us to build a position of a Trusted Partner in Pain Treatment. We are constantly enriching our portfolio, and at the same time, we are participating actively in educational activities in other therapeutic fields.

Trade Marketing Specialist

Warszawa | Poland (PL) | Full-time | Permanent

Job Summary :

Trade Marketing Specialist

Trade Marketing Specialist is responsible for translation of brand strategies into trade strategies, creating, implementing and evaluating trade activation plans. Trade Marketing Specialist works towards enhancing brand visibility, sales, customer engagement, and manages portfolio matrix. Works cross-functionally with Sales, Brand Marketing, Supply Chain, to ensure successful implementation. Trade Marketing Specialist generates customer insights and leverages them to drive sales and bring relevant innovations for clients. Primary responsibility of Trade Marketing Specialist is Mass Market channel, however, also works with and supports Trade Marketing Manager on specific projects for Pharmacy channel.

Key Responsibilities :

• Based on strategic brand plans, develop and execute trade marketing plans to support sales growth and brand visibility
• Create and fine-tune category selling stories and provide input into Joint Business Planning, support Sales team in delivery to clients
• Coordinate with sales teams to ensure effective implementation of trade promotions and marketing activities.
• Monitor and analyze market trends, competitor activities, and consumer insights to identify opportunities for growth.
• Create and manage trade marketing materials (offline and online), including point-of-sale displays, promotional flyers, digital assets, and product samples.
• Lead and execute the repacking process to ensure product presentation meets market standards and customer expectations.
• Monitors and evaluates implementation of trade activities to drive effectiveness
• Optimize shopper marketing spend through ongoing evaluation and prioritization of key activities.
• Supports Trade Marketing Manager in key projects (seasonal sell-in activations) and meetings (sales briefings, cycle meetings)
• Supports Trade Marketing Manager in price pack architecture (market price monitoring, implementing pricing strategies, designing sales packages, trade offers performance monitoring)
• Plans and controls the budget allocated for marketing activities and POSM production
• Coordinates activities with external agencies (prepacks, displays, events, contests, conferences) for Mass & Pharma channels

Qualifications :

Preferred Skills :