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Marketing Manager ( Sheetfed Packaging / Flexible Packaging )

Flint Group Polska Sp. z o.o.Łódź, łódzkie, Polska

7 hours ago

Job description

We are looking for two Marketing Managers who will each support a different business segment – Flexible Packaging and Sheetfed Packaging – by driving global Marketing & Communications initiatives that contribute to the overall growth strategy.

Secure consistency and alignment in the product portfolio & hierarchy that FG brings to market across its regions, in order to improve our profile and impact.
Drive the value proposition development process and strong product messaging across all sales channels.
Develop marketing content & assets to enable a digital ‘always on’ presence for products and services.
Develop and distribute core product presentations and sales materials to support Sales & Technical & KAM teams.
Lead product launches & promotion initiatives including product marketing activities.
Act as project manager for relevant and agreed Marketing projects (e.g. structural, digital, launch & development projects).
Measure the effectiveness and efficiency of MarCom initiatives in order to document the value the role brings to the business.
Lead planning and execution of selected events & conferences.
Translate industry & customer trends into relevant product marketing positioning and communication topics.

Role Deliverables & Accountability :

Define the product level proposition for relevant segments per product categories

Shape and articulate our product differentiation vs. competitors (USPs)

Clarify core product benefits & messages for customer facing efforts across channels (in collaboration with Product Managers)

Drive the product brand naming strategy & process (products & services) in collaboration with Corporate Brand & Communications team

Own and maintain the product portfolio displayed on Flint Group’s website and other digital platforms (Brandfolder, FlintLink, Umbraco)

Develop core content and marketing assets for Flint Group’s website & platforms (copy / text, product flyers, videos, infographics, papers, blogposts)

Create and maintain core product & services presentations to be used in front of customers (in collaboration with PM’s & Services team)

Develop lead generating (customer nurturing) digital features e.g. “value calculators” or “product selectors” for customers to use online

Embed our sustainability agenda & PRISM framework throughout the marketing efforts to help promote the circularity & recyclability of our products & services

Identify and drive creation of internal customer case stories and external customer testimonials (written & video format)

Maintain overview of demo print & print samples together with product managers and local sites

Act as interface to product management on technical product content

Support development of product training materials & help facilitate internal sessions (Webinars & Zoom sessions)

Gather regional feedback on product marketing topics to amend into product marketing plans

Brief and manage external specialist resources (freelancers & agencies) where necessary

Secure successful implementation & evaluation of agreed initiatives

Ability to prioritise and manage a considerable workload while adapting to an evolving business & market place

Proven ability to cooperate across a matrix organisation, influencing international, cross functional teams without formal authority

Strong English communication skills – written and oral

Ability to challenge the status quo, contribute to new ideas, foster and cultivate change

Strong project & stakeholder management skills

Proficient user of Microsoft PowerPoint

Experience from a similar role in a global, technical B2B company (preferably 3-5 years of experience working in a commercially focused marketing or communications team)

Chance to shape the future - develop your skills in an international environment and help us create modern processes that support global business

Growth opportunities - collaborate with experts and take part in knowledge sharing, exciting projects, and training programs available to our employees

Hybrid work model - 3 days in the office and 2 days remote per week, with flexible working hours

Stable employment - long-term cooperation based on an employment contract

Comprehensive benefits package - including private medical care, life insurance, sports card, holiday subsidies, a veterinary package for your pet, and much more

Comfortable workspace and a collaborative culture - our office is well-connected and designed to support teamwork in a friendly, partnership-driven atmosphere

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Marketing Manager • Łódź, łódzkie, Polska