Head of Creative Copy

Head of Creative Copy Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networksbine to deliver a unique set of products and services that help people, businesses andernments realize their greatest potential.

Title and Summary

Head of Creative Copy

The Data & Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within D&S that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within D&S and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands.

As a creative and versatile Creative Copy Lead you will develop engaging and innovative content that resonates with diverse audiences and supports client goals. You will thrive in a fast-paced environment, managing multiple projects and delivering high-quality, impactful copy across various platforms, including websites, social media, and email campaigns. Your expertise will span both short-form and long-form content, with a knack for storytelling and a strong understanding of marketing principles. Experience in financial services content creation is desirable, as you will often need to simplifyplex information into relatable, audience-friendly narratives. If you are passionate about content creation and excel at craftingpelling messaging, we'd love to hear from you!

The Role

• Provide leadership / motivation and convey the vision and values of the Advisors Creative Desk organization
• You have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolvingmunications channels.
• The work must always be executed to the highest of standards and craft.
• You should have the ability toprehend sophisticated strategic briefs and develop work that's on strategy and is consistent with the brand character.
• Must be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print.
• You will be developing copy for multiple forms ofmunication, including direct response, designed to drive action and conversion
• You should possess strongmunications skills and be able to present work intelligently and concisely in internal reviews and in client meetings.
• Must be pro-active in bringing ideas that will help solve challenges and grow business.
• Develop holistic and memorable creative campaigns from start to finish

Actively identify new opportunities and future trends

All About You

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networkses with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must :

Job ID R-237227