Digital Transformation and Programmatic Lead

Overview

Location Overview

This role can be based in Kraków or Warsaw, Poland.

Job Overview

We’re looking for an experienced Transformation and Programmatic Lead to manage a team of media planners and buyers, delivering high‑impact digital campaigns across all EU markets and develop the future‑proof service. You will be the leader of transformational change based on martech solutions, all available innovation opportunities on the market. In essence, you’ll be responsible for implementation of digital planning, buying, optimisation and reporting—driving performance and efficiency beyond what traditional media agencies typically achieve.

Responsibilities

Strategic Planning & Execution

• Lead digital transformation in service, technology, process aspects of the media planning and buying strategy for the programmatic team.
• Manage the EU programmatic media team, including planning, strategy and campaign evaluation.
• Take ownership of your own digital campaigns from start to finish—working with internal stakeholders, planning, buying, optimising and reporting results.
• Build integrated digital media plans, ensuring online and offline channels work together effectively.

Ad Tech & Optimization

Reporting & Productivity

Team Leadership & Management

Culture & Best Practices

Qualifications

Qualifications & Skills

Experience & Background

Leadership & Management

Analytical & Strategic Thinking

Soft Skills & Attributes

The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow‑up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at under the Contact / Career tab.

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